SocialWest: Full Schedule

Neil Patel is the co-founder of NP Digital and a globally recognized marketing expert. Named a top influencer by The Wall Street Journal and a top 10 marketer by Forbes, he’s also a New York Times bestselling author.

Sponsors

NP Digital

NP Digital is a global award-winning digital marketing agency. They specialize in performance marketing, offering services in data analytics, SEO, paid media, and creative strategies to drive business growth.

Thursday June 12, 2025 9:00am - 9:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

9:30am MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 9:30am - 10:00am MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 9:30am - 10:00am MDT
Headshot Lounge

Headshot Lounge

9:30am MDT

Digital Domination

Thursday June 12, 2025 9:30am - 10:00am MDT

Keynote Hall

Capture, Nurture and Close with AI Powered Tools & Insights

Who should attend?
Managers, Team Leaders, Social Media Managers, Communications Experts, Digital Marketers, Executives, and Community Managers

Speakers

John Bermudez

Business Development, HighLevel

John Bermudez educates thousands of HighLevel Customers week over week on how to capture, nurture and close with AI powered tools.

Sponsors

HighLevel

HighLevel, the "all things marketing" solution for entrepreneurs, marketers, and agencies, propels marketing success with a user-friendly all-in-one platform. Our AI-powered solution spans sales, marketing, and CRM, offering a customizable white-labeled version for brand strength... Read More →

Thursday June 12, 2025 9:30am - 10:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

10:00am MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 10:00am - 10:30am MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 10:00am - 10:30am MDT
Headshot Lounge

Headshot Lounge

10:00am MDT

Finding the sweet spot in MarTech, AdTech and Social

Thursday June 12, 2025 10:00am - 10:30am MDT

Keynote Hall

James will explore how a single platform bringing together first party data, digital identifier data for ads and social platforms allows you to achieve the most effective marketing for your brand.

Who should attend?
Executives, Managers, Team Leaders, Digital Marketers, Social Media Managers, and Communications Experts

Speakers

James Alty

Founder & Managing Director, Apteco Limited

James is the founder of British independent software vendor Apteco, a global leader in marketing technology. James is a technologist at heart, now responsible for ensuring we meet our clients’ needs with powerful software and great services.

Thursday June 12, 2025 10:00am - 10:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

10:30am MDT

Networking Break

Thursday June 12, 2025 10:30am - 10:55am MDT

Keynote Hall & Breakout Room

Thursday June 12, 2025 10:30am - 10:55am MDT
Keynote Hall & Breakout Room

Networking Break

10:30am MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 10:30am - 11:00am MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 10:30am - 11:00am MDT
Headshot Lounge

Headshot Lounge

11:00am MDT

How to Transform Your Brand from Being Ignored to Being Embraced by Everyone Using Inclusive Marketing

Thursday June 12, 2025 11:00am - 11:25am MDT

Breakout 1

Using content as the corner pillar, the session will explain how marketers can use inclusive marketing techniques - Purposeful messaging, Accessibility(beyond alt text + digital) and CARE (Cultural sensitivity, representation, story telling & community building) to grow.

Who should attend?
Social Media Managers, Digital Marketers, Community Managers, Communications Experts, and Executives

Speakers

Josephine David

Communications & Partnerships Lead, Pedesting

Josephine is a communications professional with a background in business and social development. She handles the marketing efforts at Pedesting particularly around brand building, story telling and partner relations. Besides marketing, she hosts meaningful conversations on inclusive... Read More →

Thursday June 12, 2025 11:00am - 11:25am MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1

11:00am MDT

TBA

Thursday June 12, 2025 11:00am - 11:25am MDT

Breakout 2

TBC

Thursday June 12, 2025 11:00am - 11:25am MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

11:00am MDT

Inbox Intelligence: From Spammy to Savvy—What Actually Works in Email Marketing Today

Thursday June 12, 2025 11:00am - 11:25am MDT

Keynote Hall

Your emails aren’t being ignored—they’re getting filtered, overlooked, or mistimed. This no-fluff session breaks down what truly works in email marketing today, covering deliverability, content, and automation. Expect practical strategies and real-world examples that get emails opened, clicked, and converting.

Who should attend?
Executives, Team Leaders, Digital Marketers, Managers, Social Media Managers, Communications Experts, & Community Managers

Speakers

Geoffrey Blanc

General Manager, Cyberimpact

Geoffrey Blanc brings over 18 years of digital leadership, with deep expertise in e-commerce and ERP integration. As General Manager of Cyberimpact, he now leads one of Canada’s leading email marketing platforms, trusted by thousands of organizations. Under his strategic direction... Read More →

Sponsors

CyberImpact

Cyberimpact is a Canadian email marketing platform designed to help small businesses and organizations create powerful email marketing campaigns with ease. They offer features like marketing automation, landing pages, and a user-friendly email editor

Thursday June 12, 2025 11:00am - 11:25am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

11:00am MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 11:00am - 11:30am MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 11:00am - 11:30am MDT
Headshot Lounge

Headshot Lounge

11:25am MDT

Transition

Thursday June 12, 2025 11:25am - 11:35am MDT

Keynote Hall & Breakout Room

Thursday June 12, 2025 11:25am - 11:35am MDT
Keynote Hall & Breakout Room

Transition

11:30am MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 11:30am - 12:00pm MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 11:30am - 12:00pm MDT
Headshot Lounge

Headshot Lounge

11:35am MDT

Crafting Customer Journeys that Convert Again & Again

Thursday June 12, 2025 11:35am - 12:00pm MDT

Breakout 1

Discover how to craft customer journeys using email marketing that engage at every stage, save time with automation, and turn customers into loyal, repeat buyers and brand advocates. Learn how to build systems that work for you, turning your customers into your best marketers.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Community Managers, and Team Leaders

Speakers

Julie Ogilvie

Digital Marketing Strategist, Julie Ogilvie

Julie Ogilvie is a digital marketing strategist dedicated to fuelling the growth of heart-driven solopreneurs & micro-teams looking to build a loyal online community that is connected and invested. Her systems and strategies centre around sustainable practices and profitable automations... Read More →

Thursday June 12, 2025 11:35am - 12:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1

11:35am MDT

Overcome The Scarcity Of Earned Media: Make the Most of a Great Story

Thursday June 12, 2025 11:35am - 12:00pm MDT

Breakout 2

This session explores the power of earned media—what it is, why it matters, and how to make it work for you. Learn how to craft impactful stories and maximize their reach using the PRAC (Public Relations Audience-Centered) Approach to connect more effectively with your audience.

Who should attend?
Executives, Managers, Team Leaders, Communications Experts, and Community Managers

Speakers

Lana Rogers

Founder, Gentle Lion Communications

Leading with signature drive and all heart, Lana Rogers has been immersed in the marketing and public relations industry for almost two decades. As the Founder of Gentle Lion Communications, Lana is known for redefining the communications model and bids farewell to formalities and... Read More →

Thursday June 12, 2025 11:35am - 12:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

11:35am MDT

Conversations Drive Decisions

Thursday June 12, 2025 11:35am - 12:00pm MDT

Keynote Hall

In 2025 and in all categories, Reddit conversations drive brand considerations and decisions. This presentation shows how Reddit is becoming both a source of answers for people every day and then connecting that intent with stories marketers are ready to tell.

Who should attend?
Digital Marketers, Executives, Managers, Social Media Managers, Team Leaders, Communications Experts, and Community Managers

Speakers

Blake Smith

Head of Mid Market Sales, Canada, Reddit

Use exisiting

Thursday June 12, 2025 11:35am - 12:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

12:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 12:00pm - 12:30pm MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 12:00pm - 12:30pm MDT
Headshot Lounge

Headshot Lounge

12:00pm MDT

Lunch Break

Thursday June 12, 2025 12:00pm - 1:00pm MDT

Keynote Hall & Breakout Room

Lunch is available for pre-purchase only. If you didn't purchase an Ultimate Ticket or add lunch on to your conference experience and would like to include it, you can purchase lunch ($30) here. The deadline to order is June 1st. Lunch is not available for on-site purchase.

If you didn't purchase lunch, one of the perks of being at the TELUS Convention Centre is the Love Your Lanyard on Stephen Avenue. As a visitor, your event lanyard is your passport to exclusive deals from partner restaurants throughout the downtown neighbourhood. Explore your options and plan ahead.

Thursday June 12, 2025 12:00pm - 1:00pm MDT
Keynote Hall & Breakout Room

Networking Break

12:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 12:30pm - 1:00pm MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 12:30pm - 1:00pm MDT
Headshot Lounge

Headshot Lounge

1:00pm MDT

Rebranding Done Right (and Wrong)

Thursday June 12, 2025 1:00pm - 1:25pm MDT

Breakout 1

Go behind-the-curtain and learn from the successes and failures of a real life rebrand journey. In this co-presented, warts-and-all case study presentation, you’ll hear both the client- and agency side perspective on what went well and what didn’t–and take away key lessons for building effective agency partnerships, finding the beating heart of your organization, and taking your brand to the next level.

Who should attend?
Communications Experts

Speakers

Lee Casey

Branding & Digital Design, Hatched London

Lee Casey is founder and creative direction of Hatched London, where he inspires brands to lead with heart. For nearly 20 years he has been helping brands positively shape their audience perceptions and experiences through branding, design, content, advertising, web and technolog... Read More →

Matt Hayles

VP, Revenue, urllo

Matt Hayles is VP revenue at urllo, formerly EasyRedir, where he supports the sales, marketing and customer success teams to build their brand, acquire customers and grow revenue.

Thursday June 12, 2025 1:00pm - 1:25pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1

1:00pm MDT

Justifying Budget between Short vs. Long-Term Campaigns

Thursday June 12, 2025 1:00pm - 1:25pm MDT

Breakout 2

This panel discussion examines the strategic tensions between allocating marketing resources to short-term performance campaigns versus long-term brand building initiatives.

Who should attend?
Executives, Managers, and Team Leaders

Speakers

Vanessa McNabb

Sr. Director, Global Marketing, Smart Technologies

Vanessa is a seasoned Marketing and Sales leader with over 20 years of cross-industry experience, including Tech, Telecom, and Consumer Packaged Goods. She spent over a decade at Shaw Communications in senior roles across Brand, Marketing, Sales, Finance, Business Planning, and Product... Read More →

Kristine Neil

Partner, Stone-Olafson

Kristine began her career in consumer brand and retail marketing before spending two decades in the market research industry. She is currently a partner at Stone-Olafson, where she helps organizations measure and improve brand performance and uncover opportunities with their audi... Read More →

John Pieri

Senior Vice President - Culture, Communications & Marketing, ATB Financial

Perhaps best known for his witty Dad jokes, for over 25 years John has had the privilege of leading many amazing humans and teams across almost all aspects of the Brand and MarComm spectrum. Today he is an imperfect leader at ATB Financial where we strives to fail fast and learn... Read More →

Vassilis Douros

Head of Digital and Media Marketing, TELUS Consumer Solutions, TELUS

Marketing leader passionate about digital innovation, with global experience spanning the Athens 2004 Olympics, European gaming brands, and Canadian retail, aviation, and TELCO sectors. I specialize in digital and marketing strategy while also spending free time co-hosting The Sleeping... Read More →

Sponsors

The Calgary Marketing Association

The Calgary Marketing Association connects and supports marketing professionals through events, networking, and educational opportunities that elevate the local marketing community.

Thursday June 12, 2025 1:00pm - 1:25pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

1:00pm MDT

From Chaos to Conversion: What’s Actually Working (and what isn't) in Meta Ads in 2025

Thursday June 12, 2025 1:00pm - 1:25pm MDT

Keynote Hall

From platform updates to new AI-driven ad tools, the Meta Ads space is evolving fast—and keeping up can feel chaotic. In this session, we’ll explore what’s actually working (and what’s not) in 2025 so that you can ditch what’s outdated, embrace what’s effective, and walk away with actionable insights to be able to leverage ads with success, today.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Managers, Team Leaders, and Executives

Speakers

Caley Dimmock

CEO / Founder, Dimik Creative Group Inc.

Caley Dimmock, CEO and Founder of Dimik Creative Group, isn’t just managing ads for clients—she’s mastering them. With over $10 million in ad spend under her belt and a killer 10x ROAS, she’s here to show you what’s possible when data meets bold strategy. But Caley doesn’t... Read More →

Thursday June 12, 2025 1:00pm - 1:25pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

1:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 1:00pm - 1:30pm MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 1:00pm - 1:30pm MDT
Headshot Lounge

Headshot Lounge

1:25pm MDT

Transition

Thursday June 12, 2025 1:25pm - 1:35pm MDT

Keynote Hall & Breakout Room

Thursday June 12, 2025 1:25pm - 1:35pm MDT
Keynote Hall & Breakout Room

Transition

1:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 1:30pm - 2:00pm MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 1:30pm - 2:00pm MDT
Headshot Lounge

Headshot Lounge

1:35pm MDT

Pocket Production & Storytelling

Thursday June 12, 2025 1:35pm - 2:00pm MDT

Breakout 1

Learn how to create high-quality, engaging videos using just your smartphone. This session will cover essential production techniques, storytelling strategies, and practical tips to maximize impact on social media. Perfect for marketers looking to produce professional content on the go.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Team Leaders, and Community Managers

Speakers

Will Yang

Founder & CEO, Differo Ltd.

Will Yang is the Founder and CEO of Differo, a creative agency specializing in content production and storytelling. With extensive experience in video production, branding, and digital marketing, he has worked with major brands like Tourism Nova Scotia, Discover Halifax, and Halifax... Read More →

Thursday June 12, 2025 1:35pm - 2:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1

1:35pm MDT

Going Beyond First-party Data Collection

Thursday June 12, 2025 1:35pm - 2:00pm MDT

Breakout 2

What is first party data?
Why is it important?
How can we get more of it?

Who should attend?
Digital Marketers, Team Leaders, and Executives

Speakers

Ash Brar

Digital Marketing Strategist, clearmotive

Ash is a performance marketing strategist with specialization in data analytics and technical marketing. He has nearly 5 years of experience in a multitude of industries/ clients.Technical implementation lead for advanced analytics and measurement projects. Worked on dozens of server... Read More →

Thursday June 12, 2025 1:35pm - 2:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

1:35pm MDT

Blue Sky Thinking - Building Calgary's Brand

Thursday June 12, 2025 1:35pm - 2:00pm MDT

Keynote Hall

A year into Calgary now being known as the Blue Sky City, Calgary Economic Development will share how it developed its expression of the brand for business decision makers and talent with its new marketing campaign. Hear insights on the campaign's creative and media strategy, and how the team pivoted in the face of global economic uncertainty caused by tariffs.

Speakers

Jennifer Radostits

Senior Director, Brand, Marketing & Activations, Calgary Economic Development

A brand strategist at heart, Jennifer is a seasoned marketer with over twenty years of experience shaping brands and cultivating experiences. In her role at Calgary Economic Development overseeing Brand, Marketing and Activations, she is in the enviable position of sharing with the... Read More →

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 1:35pm - 2:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

2:00pm MDT

Transition

Thursday June 12, 2025 2:00pm - 2:10pm MDT

Keynote Hall & Breakout Room

Thursday June 12, 2025 2:00pm - 2:10pm MDT
Keynote Hall & Breakout Room

Transition

2:10pm MDT

Digital Empathy: Crafting Customer-Centric Marketing

Thursday June 12, 2025 2:10pm - 2:35pm MDT

Breakout 1

In the ever-evolving digital landscape, understanding and addressing your customers’ unique needs is the key to building meaningful connections. This session delves into how customer-centric strategies can transform your digital marketing efforts. Learn actionable tactics to foster loyalty, drive engagement, and create lasting relationships in the digital realm by putting your customers at the heart of your marketing strategy.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, and Managers

Speakers

Lauren Telfer

Director of Marketing & Communications, Canadian Rocky Mountain Resorts

With most of her career rooted in tourism and Canadian Rocky Mountain Resorts, Lauren is passionate about creating stories and strategies that showcase hospitality experiences and the Rockies at their finest. A brief adventure into B2B emergency management SaaS added a unique twist... Read More →

Thursday June 12, 2025 2:10pm - 2:35pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1

2:10pm MDT

The Future of Masculinity in Marketing: Why it Matters in 2025

Thursday June 12, 2025 2:10pm - 2:35pm MDT

Breakout 2

The conversation around masculinity is evolving and consumers are seeking authenticity, and brands that embrace a more inclusive and progressive approach to masculinity. This session explores how marketers can shift outdated narratives, challenge stereotypes, and craft campaigns that resonate across demographics—while staying true to their brand identity.

Who should attend?
Digital Marketers, Communications Experts, Community Managers, Social Media Managers, and Managers

Speakers

Emily Ptak

Founder & Principal, Ptak & Co

Emily Ptak is a seasoned marketing strategist and storyteller passionate about shaping brands and championing inclusivity and authenticity. With a career spanning top global brands and social impact organizations, she helps businesses craft messaging that resonates across genders... Read More →

Thursday June 12, 2025 2:10pm - 2:35pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

2:10pm MDT

Alchemy of Effectiveness: A Focus On Canada Sneak Peek

Thursday June 12, 2025 2:10pm - 2:35pm MDT

Keynote Hall

Explore how Canadian agencies are driving marketing effectiveness with data from the 2024 Effie competition. Learn how campaign inputs like media spend and strategy translate into business results like brand growth and customer acquisition. Gain actionable insights to elevate your marketing efforts for long-term success.

Who should attend?

Executives
Team Leaders

Speakers

Paul Tedesco

Volunteer Chair, Canadian Marketing Effectiveness Council, Institute of Canadian Agencies (ICA)

Paul has over 25 years of experience in building some of Canada's leading CRM, digital, data, and analytics agencies. With a focus on guiding customers through their journey to engagement and conversion, Paul leverages his extensive expertise in data-driven marketing and sales enablement... Read More →

Sponsors

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →

Thursday June 12, 2025 2:10pm - 2:35pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

2:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 2:30pm - 3:00pm MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 2:30pm - 3:00pm MDT
Headshot Lounge

Headshot Lounge

2:35pm MDT

Networking Break with Cove Soda

Thursday June 12, 2025 2:35pm - 3:00pm MDT

Keynote Hall & Breakout Room

Connect with attendees and build your network with a bubbly, cold Cove Soda — Canada’s first probiotic soda.

Sponsors

Cove

Cove is a Canadian beverage company specializing in all-natural, zero-sugar sodas infused with probiotics. Their products are designed to promote gut health while delivering refreshing flavors, making it easier for consumers to "trust their gut."

Thursday June 12, 2025 2:35pm - 3:00pm MDT
Keynote Hall & Breakout Room

Networking Break

3:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 3:00pm - 3:30pm MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 3:00pm - 3:30pm MDT
Headshot Lounge

Headshot Lounge

3:00pm MDT

Canada's Digital Advertising Landscape: Facts and Figures from our Forecasts

Thursday June 12, 2025 3:00pm - 3:30pm MDT

Keynote Hall

Digital will account for more than three-quarters of total ad spending in Canada in 2025. This presentation will feature EMARKETER's latest forecasts for ad spending, focusing on the high growth areas like connected TV and retail media. It will also highlight the moving and shaking formats and companies that make the digital ad ecosystem an essential investment area for brands and agencies.

Who should attend?

Digital Marketers
Executives
Social Media Managers

Speakers

Paul Briggs

Principal Analyst, Canada, EMARKETER

Paul Briggs is EMARKETER’s Principal Analyst, Canada, based in Kitchener-Waterloo, Ontario. Since joining eMarketer in 2013, Paul has covered all forms of digital media in Canada including advertising, mobile, social media, video and ecommerce. He is a frequent media contributor... Read More →

Thursday June 12, 2025 3:00pm - 3:30pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

3:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)

Thursday June 12, 2025 3:30pm - 4:00pm MDT

Headshot Lounge

Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.

Sponsors

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.

Thursday June 12, 2025 3:30pm - 4:00pm MDT
Headshot Lounge

Headshot Lounge

3:30pm MDT

The New Rules of Marketing —Unlocking The Secret Framework That Top Brands Use to Drive Growth in an Over-Saturated World

Thursday June 12, 2025 3:30pm - 4:00pm MDT

Keynote Hall

In 2025, the marketing landscape has changed drastically from what it was even just a few years ago. Understanding the current dynamics of online audiences, the digital platforms they spend time on, and their content consumption behaviour will arm marketers for success, in 2025 and beyond. This presentation provides an in-depth analysis on just that.

Who should attend?
Executives, Managers, Digital Marketers,Social Media Managers, and Communications Experts

Speakers

Charlie Grinnell

Co-CEO, RightMetric

Charlie Grinnell has led digital at brands like Red Bull, Aritzia, and Arc'teryx. Nowadays he's the Co-CEO of marketing research startup, RightMetric—where he helps marketers unlock growth with audience, competitor, and content insights.

Thursday June 12, 2025 3:30pm - 4:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

4:00pm MDT

Wrap-Up & Closing Remarks

Thursday June 12, 2025 4:00pm - 4:10pm MDT

Keynote Hall

Thursday June 12, 2025 4:00pm - 4:10pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

4:00pm MDT

Marriott Rooftop Reception on the ONE18 EMPIRE Patio

Thursday June 12, 2025 4:00pm - 6:00pm MDT

ONE18 EMPIRE

Unwind after the day’s sessions with a casual reception overlooking downtown Calgary.

Open to all attendees

Thursday June 12, 2025 4:00pm - 6:00pm MDT
ONE18 EMPIRE

Post-Conference Networking

6:00pm MDT

SocialWest Dinner Experience - Ticket Required

Thursday June 12, 2025 6:00pm - 9:00pm MDT

charbar

Dine in small, hosted groups with fellow attendees for meaningful conversation and connection.

The SocialWest Dinner Experience is a ticketed event. A ticket for the Dinner Experience has been included with Ultimate Ticket purchases. If you are not an Ultimate Ticket holder or you did not add this session on at check out and still want to attend, you can purchase a ticket through the SocialNext add-on store.

Registration: $75

Thursday June 12, 2025 6:00pm - 9:00pm MDT
charbar Simmons Building, 618 Confluence Way SE, Calgary, AB T2G 0G1, Canada

Ticketed Event