SocialWest

Using content as the corner pillar, the session will explain how marketers can use inclusive marketing techniques - Purposeful messaging, Accessibility(beyond alt text + digital) and CARE (Cultural sensitivity, representation, story telling & community building) to grow.

Who should attend?
Social Media Managers, Digital Marketers, Community Managers, Communications Experts, and Executives

Discover how to craft customer journeys using email marketing that engage at every stage, save time with automation, and turn customers into loyal, repeat buyers and brand advocates. Learn how to build systems that work for you, turning your customers into your best marketers.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Community Managers, and Team Leaders

Go behind-the-curtain and learn from the successes and failures of a real life rebrand journey. In this co-presented, warts-and-all case study presentation, you’ll hear both the client- and agency side perspective on what went well and what didn’t–and take away key lessons for building effective agency partnerships, finding the beating heart of your organization, and taking your brand to the next level.

Who should attend?
Communications Experts

Learn how to create high-quality, engaging videos using just your smartphone. This session will cover essential production techniques, storytelling strategies, and practical tips to maximize impact on social media. Perfect for marketers looking to produce professional content on the go.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Team Leaders, and Community Managers

In the ever-evolving digital landscape, understanding and addressing your customers’ unique needs is the key to building meaningful connections. This session delves into how customer-centric strategies can transform your digital marketing efforts. Learn actionable tactics to foster loyalty, drive engagement, and create lasting relationships in the digital realm by putting your customers at the heart of your marketing strategy.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, and Managers