SocialWest: Full Schedule

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11:00am MDT

TBA

Thursday June 12, 2025 11:00am - 11:25am MDT

Breakout 2

TBC

Thursday June 12, 2025 11:00am - 11:25am MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

11:35am MDT

Overcome The Scarcity Of Earned Media: Make the Most of a Great Story

Thursday June 12, 2025 11:35am - 12:00pm MDT

Breakout 2

This session explores the power of earned media—what it is, why it matters, and how to make it work for you. Learn how to craft impactful stories and maximize their reach using the PRAC (Public Relations Audience-Centered) Approach to connect more effectively with your audience.

Who should attend?
Executives, Managers, Team Leaders, Communications Experts, and Community Managers

Speakers

Lana Rogers

Founder, Gentle Lion Communications

Leading with signature drive and all heart, Lana Rogers has been immersed in the marketing and public relations industry for almost two decades. As the Founder of Gentle Lion Communications, Lana is known for redefining the communications model and bids farewell to formalities and... Read More →

Thursday June 12, 2025 11:35am - 12:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

1:00pm MDT

Justifying Budget between Short vs. Long-Term Campaigns

Thursday June 12, 2025 1:00pm - 1:25pm MDT

Breakout 2

This panel discussion examines the strategic tensions between allocating marketing resources to short-term performance campaigns versus long-term brand building initiatives.

Who should attend?
Executives, Managers, and Team Leaders

Speakers

Vanessa McNabb

Sr. Director, Global Marketing, Smart Technologies

Vanessa is a seasoned Marketing and Sales leader with over 20 years of cross-industry experience, including Tech, Telecom, and Consumer Packaged Goods. She spent over a decade at Shaw Communications in senior roles across Brand, Marketing, Sales, Finance, Business Planning, and Product... Read More →

Kristine Neil

Partner, Stone-Olafson

Kristine began her career in consumer brand and retail marketing before spending two decades in the market research industry. She is currently a partner at Stone-Olafson, where she helps organizations measure and improve brand performance and uncover opportunities with their audi... Read More →

John Pieri

Senior Vice President - Culture, Communications & Marketing, ATB Financial

Perhaps best known for his witty Dad jokes, for over 25 years John has had the privilege of leading many amazing humans and teams across almost all aspects of the Brand and MarComm spectrum. Today he is an imperfect leader at ATB Financial where we strives to fail fast and learn... Read More →

Vassilis Douros

Head of Digital and Media Marketing, TELUS Consumer Solutions, TELUS

Marketing leader passionate about digital innovation, with global experience spanning the Athens 2004 Olympics, European gaming brands, and Canadian retail, aviation, and TELCO sectors. I specialize in digital and marketing strategy while also spending free time co-hosting The Sleeping... Read More →

Sponsors

The Calgary Marketing Association

The Calgary Marketing Association connects and supports marketing professionals through events, networking, and educational opportunities that elevate the local marketing community.

Thursday June 12, 2025 1:00pm - 1:25pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

1:35pm MDT

Going Beyond First-party Data Collection

Thursday June 12, 2025 1:35pm - 2:00pm MDT

Breakout 2

What is first party data?
Why is it important?
How can we get more of it?

Who should attend?
Digital Marketers, Team Leaders, and Executives

Speakers

Ash Brar

Digital Marketing Strategist, clearmotive

Ash is a performance marketing strategist with specialization in data analytics and technical marketing. He has nearly 5 years of experience in a multitude of industries/ clients.Technical implementation lead for advanced analytics and measurement projects. Worked on dozens of server... Read More →

Thursday June 12, 2025 1:35pm - 2:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

2:10pm MDT

The Future of Masculinity in Marketing: Why it Matters in 2025

Thursday June 12, 2025 2:10pm - 2:35pm MDT

Breakout 2

The conversation around masculinity is evolving and consumers are seeking authenticity, and brands that embrace a more inclusive and progressive approach to masculinity. This session explores how marketers can shift outdated narratives, challenge stereotypes, and craft campaigns that resonate across demographics—while staying true to their brand identity.

Who should attend?
Digital Marketers, Communications Experts, Community Managers, Social Media Managers, and Managers

Speakers

Emily Ptak

Founder & Principal, Ptak & Co

Emily Ptak is a seasoned marketing strategist and storyteller passionate about shaping brands and championing inclusivity and authenticity. With a career spanning top global brands and social impact organizations, she helps businesses craft messaging that resonates across genders... Read More →

Thursday June 12, 2025 2:10pm - 2:35pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2