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Friday, June 13
 

8:00am MDT

Coffee Reception
Friday June 13, 2025 8:00am - 8:45am MDT
Friday June 13, 2025 8:00am - 8:45am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

8:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 8:30am - 9:00am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 8:30am - 9:00am MDT
Headshot Lounge

8:45am MDT

Welcome Remarks
Friday June 13, 2025 8:45am - 9:00am MDT
Friday June 13, 2025 8:45am - 9:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:00am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 9:00am - 9:30am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 9:00am - 9:30am MDT
Headshot Lounge

9:00am MDT

Breaking the Growth Barrier in Social Media: Insider Tactics From the Top-Ranking Social Media Channels
Friday June 13, 2025 9:00am - 9:30am MDT
In today’s rapidly evolving digital landscape, which social media platforms truly drive business growth—and how can your brand harness their potential? This session dives deep into the high-impact networks that are breaking through the noise and helping brands achieve real results. Backed by the latest data and compelling case studies, you’ll uncover where to invest your time and resources for maximum return. Learn how to expand into new markets, seize emerging opportunities, and outperform your competitors—without draining your budget or burning out your team.

Who should attend?
Social Media Managers, Digital Marketers, Executives, and Community Managers


Speakers
avatar for Anniston Ward

Anniston Ward

PR, Events, and Education Specialist, Metricool
Anniston Ward is a dynamic marketing professional with a proven track record of driving impact across multiple disciplines at Metricool. With over two years of hands-on experience, her journey has been anything but traditional—spanning SEO copywriting, influencer collaborations... Read More →
Sponsors
avatar for Metricool

Metricool

Metricool is a social media analytics and management platform designed to help marketers plan, measure, and grow their online presence.
Friday June 13, 2025 9:00am - 9:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 9:30am - 10:00am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 9:30am - 10:00am MDT
Headshot Lounge

9:30am MDT

Enshittification and The Current State of Everything
Friday June 13, 2025 9:30am - 10:00am MDT
A light-hearted (and often irreverent) look at the designs we love to hate. From Netflix's infuriating autoplay to Sonos' disastrous app redesign—we'll explore how these user hostile decisions happen, what it means for digital professionals, and how we move forward from here.

What you'll learn:
- How the slow creep of "enshittification" is impacting the digital landscape
- What you can do to identify and push back against this trend
- Why a user-centric approach is needed now more than ever

Who should attend?
Executives, Managers, Team Leaders, and Digital Marketers
Speakers
avatar for Andrew  Turnbull

Andrew Turnbull

Managing Director, UX and Product, Evans Hunt
Andrew leads the User Experience (UX) and Product practices at Evans Hunt. He's a tireless advocate for user-centred thinking, and quick on his feet with a sketch or a diagram to frame an opportunity.His perspective as a design leader is informed by 15 years of diverse industry experience... Read More →
Friday June 13, 2025 9:30am - 10:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

10:00am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 10:00am - 10:30am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 10:00am - 10:30am MDT
Headshot Lounge

10:00am MDT

LinkedIn TBC
Friday June 13, 2025 10:00am - 10:30am MDT
TBC
Speakers
avatar for Sean McConnell

Sean McConnell

Sr. National Agency Development Lead, Canada, LinkedIn
Sean McConnell is a seasoned digital marketing leader with over 18 years of experience at the intersection of media, technology, and brand strategy. As Senior National Agency Development Lead at LinkedIn Canada, he partners with top agencies to deliver scalable, performance-driven... Read More →
Sponsors
avatar for LinkedIn

LinkedIn

LinkedIn is a professional networking platform that helps individuals and businesses connect, share experiences, and find job opportunities.
Friday June 13, 2025 10:00am - 10:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

10:00am MDT

Style as Brand: Dressing with Intention
Friday June 13, 2025 10:00am - 11:00am MDT
This session explores the intersection of personal style and professional branding. Led by expert stylists, you'll learn how what you wear can align with what you represent and how dressing with purpose can amplify your confidence, credibility, and creative expression.

Speakers
avatar for Wilson Wong

Wilson Wong

Creative Strategist & Collaborator
Wilson Wong is a creative director, brand strategist, and community builder who brings curiosity, empathy, and a sharp eye for design to everything he does. He’s part of the SocialWest crew this year, lending his creative collaboration skills to help shape something special. Outside... Read More →
Friday June 13, 2025 10:00am - 11:00am MDT
The SocialNext Studio

10:30am MDT

Networking Break
Friday June 13, 2025 10:30am - 10:55am MDT
Friday June 13, 2025 10:30am - 10:55am MDT
Keynote Hall & Breakout Room

10:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 10:30am - 11:00am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 10:30am - 11:00am MDT
Headshot Lounge

11:00am MDT

Building a High-Impact Influencer Marketing Strategy
Friday June 13, 2025 11:00am - 11:25am MDT
A practical exploration of the tactics and best practices for crafting impactful influencer campaigns, leveraging organic and paid strategies, and managing a dynamic influencer roster for sustained brand growth and engagement.

Who should attend?
  • Team Leaders
  • Digital Marketers
  • Communications Experts
  • Social Media Managers
  • Community Managers

Speakers
avatar for Umair Tazeem

Umair Tazeem

Founder, CEO, Embold
Umair Tazeem is the Founder and CEO of Embold, a Canadian influencer marketing platform he started in 2018. With his guidance, Embold has become a successful startup in Calgary, aiming to make influencer marketing more accessible to businesses in Canada. Before Embold, Umair worked... Read More →
Sponsors
avatar for Embold

Embold

Embold helps Canadian brands succeed through influencer marketing by connecting them with top micro-influencers. Their platform enables brands to launch authentic campaigns that resonate with local audiences.
Friday June 13, 2025 11:00am - 11:25am MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

11:00am MDT

Preparing for the Worst: Brand Reputation Management
Friday June 13, 2025 11:00am - 11:25am MDT
As marketers, especially those that are in-house, we are asked to do it all. This includes responding to a crisis, but what if you had a hunch that there could be kick back to your latest company announcement, or that your brand will be asked to speak on a current events topic? In this session, join Sam Beck as she walks you through the tips, tools, and tricks of how to prepare your organization for the worst, while hoping for the best.

Who should attend?
Executives, Managers, Social Media Managers, Community Managers, and Team Leaders
Speakers
avatar for Samantha Beck

Samantha Beck

Founder & Brand Strategist, Fresh Ideas Club
Sam Beck is a powerhouse marketing leader who has spent her career both in-house and agency side. She’s deeply passionate about using the power of building community to elevate brands. She has lead marketing teams at companies like Phillips Brewing, Partake Brewing, and Spud. From... Read More →
Friday June 13, 2025 11:00am - 11:25am MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

11:00am MDT

PR Nightmares: How A Disaster Can Become Your Best Brand Awareness Tool
Friday June 13, 2025 11:00am - 11:25am MDT
In 2016, a brewpub and a mosque earned unwanted national media attention. This story is about why content goes viral and how to use social media to navigate a crisis.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers

Speakers
avatar for Joshua Counsil

Joshua Counsil

Co-Founder, Good Robot Brewing Company
Raised by murder mystery dinner theatre owners, Josh is a recovering engineer turned entrepreneur. In 2014, he and his buddies quit their engineering careers and founded Good Robot Brewing in Halifax, which started with a scrappy brewpub and grew into 3 bars, export wholesales, and... Read More →
Friday June 13, 2025 11:00am - 11:25am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

11:00am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 11:00am - 11:30am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 11:00am - 11:30am MDT
Headshot Lounge

11:00am MDT

Lights, Camera, Better Content: Mastering Photo and Video
Friday June 13, 2025 11:00am - 12:00pm MDT
A hands-on studio session led by seasoned content creators Adam and Jeremy. You’ll learn how to shoot better video, frame stronger photos, and get more mileage from the content you already have.

Speakers
avatar for Wilson Wong

Wilson Wong

Creative Strategist & Collaborator
Wilson Wong is a creative director, brand strategist, and community builder who brings curiosity, empathy, and a sharp eye for design to everything he does. He’s part of the SocialWest crew this year, lending his creative collaboration skills to help shape something special. Outside... Read More →
Friday June 13, 2025 11:00am - 12:00pm MDT
The SocialNext Studio

11:25am MDT

Transition
Friday June 13, 2025 11:25am - 11:35am MDT
Friday June 13, 2025 11:25am - 11:35am MDT
Keynote Hall & Breakout Room

11:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 11:30am - 12:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 11:30am - 12:00pm MDT
Headshot Lounge

11:35am MDT

The Call of the Wild
Friday June 13, 2025 11:35am - 12:00pm MDT
In 2024, Daughter named and branded the Calgary Wild FC. Keli Pollock and Wild FC client Kelly Mannix will talk about the value of creating a deeply engaging brand world.

Who should attend?
  • Managers
  • Social Media Managers
  • Communications Experts
  • Executives
Speakers
avatar for Kelly Mannix

Kelly Mannix

Director of Brand, Calgary Wild FC
Director of Brand at Calgary Wild FC, the first professional women's soccer club! I believe that relationships are the glue in life, both personally and professionally. I try to live by my Grandpa's wise words that, "your health is your wealth."
avatar for Keli Pollock

Keli Pollock

Partner & Chief Creative Officer, Daughter Creative
Keli Pollock, Partner and Chief Creative Officer at Daughter, is known for her exceptional work ethic and relentless passion for creativity. With over 30 years of industry experience, she has helped transform Daughter into one of Calgary's most dynamic creative agencies.
Friday June 13, 2025 11:35am - 12:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

11:35am MDT

How to Build a Personal Brand That Shines
Friday June 13, 2025 11:35am - 12:00pm MDT
You have a personal brand, whether you realize it or not! Don’t let chance shape yours—learn how to steer your brand with intention.

This session will equip you with tangible tips and a framework to build or refine your personal brand this year.

Let’s make sure your narrative is less “meh” and more memorable!

Who should attend?
  • Executives, Managers
  • Team Leaders
  • Digital Marketers 
  • Social Media Managers 
  • Communications Experts
  • Community Managers
Speakers
avatar for Michelle Alexander

Michelle Alexander

Creative Director, POD Marketing
By day, Michelle Alexander is a Creative Director and Senior Marketing Leader with over 15 years of expertise in enhancing brand awareness and driving growth, currently leading the charge at POD Marketing.By night, Michelle is a Canadian artist with a sweet tooth, creating digital... Read More →
Friday June 13, 2025 11:35am - 12:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

11:35am MDT

AI Can Make Your Marketing Worse (Unless You Know What You’re Doing)
Friday June 13, 2025 11:35am - 12:00pm MDT
Are we using AI to make our marketing better or just faster and cheaper?  In this session, you’ll see how AI can weaken your marketing if you’re not intentional, and how the right mix of data, insight, and creativity can lead to effective results.  

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers
Speakers
avatar for AJ Jones

AJ Jones

CSO, McCann
AJ is first and foremost a fan of creative problem solving and the power of advertising. In a career that has involved working in multiple markets across Europe and North America, AJ has had the good fortune of working on some of the world’s most famous brands and elevating some... Read More →
Sponsors
avatar for The ICA

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →
Friday June 13, 2025 11:35am - 12:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

12:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 12:00pm - 12:30pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 12:00pm - 12:30pm MDT
Headshot Lounge

12:00pm MDT

Lunch Break
Friday June 13, 2025 12:00pm - 1:00pm MDT
Lunch is available for pre-purchase only. If you didn't purchase an Ultimate Ticket or add lunch on to your conference experience and would like to include it, you can purchase lunch ($30) here. The deadline to order is June 1st. Lunch is not available for on-site purchase.

If you didn't purchase lunch, one of the perks of being at the TELUS Convention Centre is the Love Your Lanyard on Stephen Avenue. As a visitor, your event lanyard is your passport to exclusive deals from partner restaurants throughout the downtown neighbourhood. Explore your options and plan ahead.
Friday June 13, 2025 12:00pm - 1:00pm MDT
Keynote Hall & Breakout Room

12:00pm MDT

Charity Hackathon: Turning Ugly Food Into a Good Cause
Friday June 13, 2025 12:00pm - 1:00pm MDT
A mini-hackathon that brings together marketers, creators, and strategists to support Fresh Routes and Odd Bunch Canada. Teams will develop campaigns to reframe “ugly” food and help address food insecurity across Alberta.

Speakers
avatar for Wilson Wong

Wilson Wong

Creative Strategist & Collaborator
Wilson Wong is a creative director, brand strategist, and community builder who brings curiosity, empathy, and a sharp eye for design to everything he does. He’s part of the SocialWest crew this year, lending his creative collaboration skills to help shape something special. Outside... Read More →
Friday June 13, 2025 12:00pm - 1:00pm MDT
The SocialNext Studio

12:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 12:30pm - 1:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 12:30pm - 1:00pm MDT
Headshot Lounge

1:00pm MDT

Don't Sweat the Small Stuff
Friday June 13, 2025 1:00pm - 1:25pm MDT
Are you spinning your wheels with small (rushed) requests?

It usually takes longer to put a small request into your system and deploy the right team member than actually accomplishing the task itself. Because of this, lots of money gets left on the table.

Clients and stakeholders don't want to be surprised with rush charges nor feel unsupported - on the flip side - teams can't always stop what they are doing to accommodate a tiny ask that isn't (actually) urgent.

Discover a simple system to capture revenue, showcase value for your stakeholders, de-stress your team and leave the decision on how urgent a small task (actually) is in your clients hands.

Who should attend?
Team Leaders, Communications Experts, Managers, and Community Managers

Speakers
avatar for Robert Simmons

Robert Simmons

COO & Co-Founder, Paper Crane
Robert Simmons is the co-founder and COO of Paper Crane - an agency focused on creative, web design and development and digital infrastructure.For the past five years, he has been developing systems that showcase transparency for clients and increase team efficiency. He will continue... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

1:00pm MDT

The Customer Decides Your Value, Not You!
Friday June 13, 2025 1:00pm - 1:25pm MDT
In today's fast-paced and competitive market, great brands don’t define their value—your customers do. In this talk, we’ll explore how your brand's success is deeply tied to understanding and responding to your customers' needs, experiences, and expectations. We’ll challenge conventional thinking and encourage you to see your brand through your customers' perspective.

We'll examine how digital experiences, social proof, and personalized engagement influence buying decisions, and I'll show you how defining clear Impact Pillars can strengthen your brand's positioning, enhance customer experiences, and transform your approach to value creation.

You’ll leave with practical strategies and actionable insights that will align your team, foster data-driven decisions, and elevate your customer relationships—ultimately making a lasting impact on your brand's success.

Who should attend?
  • Executives, Managers
  • Digital Marketers
  • Social Media Managers
  • Community Managers
  • Team Leaders
  • Communications Experts
Speakers
avatar for Lisa Genovese

Lisa Genovese

President, BottomLine
Lisa Genovese has served as the President of BottomLine for over a decade, building an international organization focused on delivering exceptional business strategies that drive tangible results. She de_x001f_ines herself as a serial entrepreneur, taking pride not only in leading... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

1:00pm MDT

When (and When Not) to Use AI in Your Content Strategy
Friday June 13, 2025 1:00pm - 1:25pm MDT
In this session, you'll learn all about:
- AI risks and countermeasures to be mindful of
- When and when not to use AI for content

Who should attend?
  • Digital Marketers
  • Managers
Speakers
avatar for Hiba Amin

Hiba Amin

Co-Founder, Creative Little Planet
Hiba is the co-founder of Creative Little Planet, a content collective helping marketing teams build brand and drive growth. She's worked in the SaaS space for over 10 years now with a deep focus on building customer-centric content programs and strategies. She's also worked with... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

1:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 1:00pm - 1:30pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 1:00pm - 1:30pm MDT
Headshot Lounge

1:00pm MDT

The Story Booth: Share Your Calgary Story (And Beyond)
Friday June 13, 2025 1:00pm - 2:00pm MDT
A guided video booth where attendees can record a short story, insight, or lesson learned something worth sharing with the SocialWest community. Think brand story, career pivot, or campaign reflection.

Speakers
avatar for Wilson Wong

Wilson Wong

Creative Strategist & Collaborator
Wilson Wong is a creative director, brand strategist, and community builder who brings curiosity, empathy, and a sharp eye for design to everything he does. He’s part of the SocialWest crew this year, lending his creative collaboration skills to help shape something special. Outside... Read More →
Friday June 13, 2025 1:00pm - 2:00pm MDT
The SocialNext Studio

1:25pm MDT

Transition
Friday June 13, 2025 1:25pm - 1:35pm MDT
Friday June 13, 2025 1:25pm - 1:35pm MDT
Keynote Hall & Breakout Room

1:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 1:30pm - 2:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 1:30pm - 2:00pm MDT
Headshot Lounge

1:35pm MDT

From Studio to AI Simulation: Why Digital Twins Are the Future of Product Visuals
Friday June 13, 2025 1:35pm - 2:00pm MDT
Digital Twins are revolutionizing retail visuals, offering cost-effective, scalable, and immersive 360° experiences that drive conversions and reduce environmental impact.

In this talk, we’ll explore how AI-powered personalization, AR shopping, and next-gen visual commerce all start with building a digital twin of your product catalog.

Learn why adopting digital twins is not just an upgrade, but a competitive necessity for retailers to stay ahead in the future of eCommerce.

Who should attend?
  • Executives
  • Team Leaders
  • Digital Marketers
  • Managers
  • Social Media Managers,
  • Communications Experts
Speakers
avatar for Joel Smith

Joel Smith

Head of Business Development, Nfinite
Joel Smith is a Calgary-based AI strategist, business development executive, and performing artist who blends storytelling with tech. At SocialWest, he explores how generative visuals and digital twins are reshaping retail and brand marketing.
Friday June 13, 2025 1:35pm - 2:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

1:35pm MDT

Women in Leadership: Moving Beyond Listening to Action
Friday June 13, 2025 1:35pm - 2:00pm MDT
Listening to women in the workplace is a significant first step toward equality, but there also needs to be action. Join Carolyn Shaw, President and CCO of Humanity, for an insightful storytelling session on women in leadership. Learn about Carolyn's personal journey, discover the challenges she had to overcome in the traditionally male-dominated advertising industry and hear about the mentors, champions and sponsors who supported her. Gain insight into how to go beyond merely listening and become a more active ally for women in leadership positions.

Who should attend?
  • Team Leaders
  • Executives
  • Managers
Speakers
avatar for Carolyn Shaw

Carolyn Shaw

President, Humanity
Carolyn has over 20 years of advertising, design, and branding experience working with local and global brands. Through her leadership and creative thinking, Carolyn has guided Humanity to redefine the way we think about brands and the role they can play in our lives. She has worked... Read More →
Friday June 13, 2025 1:35pm - 2:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

1:35pm MDT

Content Beyond Brand Awareness (And Beyond Boring)
Friday June 13, 2025 1:35pm - 2:00pm MDT
Content shouldn’t just build awareness. it should also drive sales, enable customers, and fuel growth. Derek Hovinga, is an entertaining B2B tech marketing expert, who will inspire and help you create content that moves beyond boring and delivers real business impact.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Social Media Managers


Speakers
avatar for Derek Hovinga

Derek Hovinga

Founder, Sales Enablement & Content Strategist, The Inbound Lab
Derek Hovinga is a B2B tech marketing expert who makes content work harder driving sales, not just likes. Known for his sharp insights and entertaining delivery, he helps companies turn strategy into impact. When he’s not geeking out over content, he’s probably mixing cocktails... Read More →
Friday June 13, 2025 1:35pm - 2:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

2:00pm MDT

Transition
Friday June 13, 2025 2:00pm - 2:10pm MDT
Friday June 13, 2025 2:00pm - 2:10pm MDT
Keynote Hall & Breakout Room

2:10pm MDT

Leveraging LinkedIn: How connecting community can help build your brand
Friday June 13, 2025 2:10pm - 2:35pm MDT
Community building begins with authentic connections, and LinkedIn can be a great platform to cultivate them.

This session focuses on how prioritizing community growth on LinkedIn lays the groundwork for amplifying your professional and personal brand while fostering meaningful engagement.

Discover how amplifying stories, championing others, and building relationships can lead to greater impact and influence in your professional and personal life.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers
Speakers
avatar for Ian Macdonald

Ian Macdonald

Business & Innovation Leader, KPMG
Ian Macdonald is helping emerging and high growth ventures connect, collide, and thrive. As Business & Innovation Leader with KPMG Canada, and leader of KPMG High Growth Ventures based from the Platform Innovation Centre, he’s helping build and support our rapidly growing tech ecosystem... Read More →
Friday June 13, 2025 2:10pm - 2:35pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

2:10pm MDT

Stop Playing Fair: Master Your Unfair Advantage and Win
Friday June 13, 2025 2:10pm - 2:35pm MDT
Everyone has an unfair advantage, a combination of unique experiences, skills and values. Most never realize their edge and even fewer know how to leverage it to enhance their strategies. Learn how to uncover the unfair advantage within you and your team so you can get the edge on your competition.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers
Speakers
avatar for Dave Thomas

Dave Thomas

Director of Strategy, Everbrave
Dave Thomas is the Strategy Director at Everbrave, a Branding and Growth Marketing agency in Calgary. He is a former Intuit Innovation Catalyst and studied Design Thinking and business model innovation under Alex Osterwalder at Stratgeyzer. He is also the creator of The Strategy of... Read More →
Friday June 13, 2025 2:10pm - 2:35pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

2:10pm MDT

Your Feed is Your Vibe: An Inside Look at Social Search
Friday June 13, 2025 2:10pm - 2:35pm MDT
This presentation explores the evolution of search from Google to TikTok, revealing how social platforms, AI, and visual culture are reshaping what it means to "search."

Who should attend?
  • Team Leaders
  • Social Media Managers
  • Digital Marketers
  • Community Managers
  • Communications Experts




Speakers
avatar for Rae Scott

Rae Scott

Social Media Strategist, H2 Accelerator
Rae Scott has been making online look cool for almost a decade, with experience in tourism, retail, higher education, finance, and non-profit. Her passion for the future of online keeps her on top of the latest social trends and up-to-date on how to use algorithms to clients’ best... Read More →
Sponsors
avatar for H2 Accelerator

H2 Accelerator

H2 Accelerator is a venture-backed program that empowers diverse, early-stage founders across Canada with the capital, mentorship, and community support needed to scale their startups.
Friday June 13, 2025 2:10pm - 2:35pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

2:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 2:30pm - 3:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 2:30pm - 3:00pm MDT
Headshot Lounge

2:35pm MDT

Networking Break with Annex Ales
Friday June 13, 2025 2:35pm - 3:00pm MDT
Take a break with something unexpected. Annex Ales Project is back at SocialWest, pouring their boldest brews and craft sodas for the curious, the unconventional, and the forward-thinking. Founded in 2015 in Calgary, Annex has built a name on experimentation—refusing to settle for safe or ordinary. With six standout beers always on tap, rotating experimental releases, and a lineup of small-batch sodas, Annex brings flavour and creativity to every pour.

This isn’t your standard beer break. Whether you’re sipping a classic pale ale or sampling something a little out there, you’ll taste the spirit of a brewery that’s never been afraid to shake things up. Annex is here for the marketers who like their drinks like they like their ideas—fresh, bold, and a little unexpected.
Sponsors
avatar for Annex Ale Project

Annex Ale Project

Annex produces six year-round beers, way more experimental brews, and a selection of craft sodas—all from our centrally located headquarters in Calgary, Alberta. We claimed our spot on Alberta’s craft brewing map just as it was taking shape in 2015. Since then, we’ve kept experimenting... Read More →
Friday June 13, 2025 2:35pm - 3:00pm MDT
Keynote Hall & Breakout Room

3:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 3:00pm - 3:30pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 3:00pm - 3:30pm MDT
Headshot Lounge

3:00pm MDT

A Marketer's Dream: Population Simulators
Friday June 13, 2025 3:00pm - 3:30pm MDT
Traditional data sources are losing reliability. Synthetic data sources are emerging, but not all are reliable or useful. Population simulators offer marketers a truly breakthrough way of accessing and using data for optimizing marketing activity.

Who should attend?
  • Executives
  • Communications Experts
  • Community Managers
  • Digital Marketers
  • Managers
Speakers
avatar for Sabba Quao

Sabba Quao

President, Plus Company
With over 30 years of experience, Sabba Quao is a creative leader, entrepreneur and business strategist. As a digital and social veteran, he has built and grown several platforms and companies across the content, tech and culture space-- including Newsrooms, Filminute and Wealthie... Read More →
avatar for Ray Kong

Ray Kong

CMO, Arima Inc.
Ray is a 30 year veteran of the marketing and insights community. Having held positions on both the client and supplier sides of the fence, he recently threw his hat into the start up ring to help build the tool he always wished he had during his career.
Friday June 13, 2025 3:00pm - 3:30pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

3:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 3:30pm - 4:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 3:30pm - 4:00pm MDT
Headshot Lounge

3:30pm MDT

Turn Followers into Advocates through Community-Led Strategy
Friday June 13, 2025 3:30pm - 4:00pm MDT
The future of marketing is not just about capturing attention but owning the relationship. In this tactical session, Joe Teo, CEO of HeyOrca, will walk you through a step-by-step guide to creating a community-led strategy. Learn how to future-proof your marketing so you’re ready for anything, from algorithm changes to platform bans.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers

Speakers
avatar for Joe Teo

Joe Teo

Chief Executive Orca, HeyOrca
Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build thriving communities. He’s also a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland.
Sponsors
avatar for HeyOrca

HeyOrca

HeyOrca empowers social media managers to collaborate on content, build community, and report on performance—all in one place.
Friday June 13, 2025 3:30pm - 4:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

4:00pm MDT

Wrap-Up & Closing Remarks
Friday June 13, 2025 4:00pm - 4:10pm MDT
Friday June 13, 2025 4:00pm - 4:10pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

8:00pm MDT

SocialWest After Party
Friday June 13, 2025 8:00pm - 11:30pm MDT
Wrap up the week with rooftop views, music, and a relaxed crowd.


Included with all passes
Friday June 13, 2025 8:00pm - 11:30pm MDT
ONE18 EMPIRE
 
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