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Friday, June 13
 

8:45am MDT

Welcome Remarks
Friday June 13, 2025 8:45am - 9:00am MDT
Friday June 13, 2025 8:45am - 9:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:00am MDT

Breaking the Growth Barrier in Social Media: Insider Tactics From the Top-Ranking Social Media Channels
Friday June 13, 2025 9:00am - 9:30am MDT
In today’s rapidly evolving digital landscape, which social media platforms truly drive business growth—and how can your brand harness their potential? This session dives deep into the high-impact networks that are breaking through the noise and helping brands achieve real results. Backed by the latest data and compelling case studies, you’ll uncover where to invest your time and resources for maximum return. Learn how to expand into new markets, seize emerging opportunities, and outperform your competitors—without draining your budget or burning out your team.

Who should attend?
Social Media Managers, Digital Marketers, Executives, and Community Managers


Speakers
avatar for Anniston Ward

Anniston Ward

PR, Events, and Education Specialist, Metricool
Anniston Ward is a dynamic marketing professional with a proven track record of driving impact across multiple disciplines at Metricool. With over two years of hands-on experience, her journey has been anything but traditional—spanning SEO copywriting, influencer collaborations... Read More →
Sponsors
avatar for Metricool

Metricool

Metricool is a social media analytics and management platform designed to help marketers plan, measure, and grow their online presence.
Friday June 13, 2025 9:00am - 9:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:30am MDT

Enshittification and The Current State of Everything
Friday June 13, 2025 9:30am - 10:00am MDT
A light-hearted (and often irreverent) look at the designs we love to hate. From Netflix's infuriating autoplay to Sonos' disastrous app redesign—we'll explore how these user hostile decisions happen, what it means for digital professionals, and how we move forward from here.

What you'll learn:
- How the slow creep of "enshittification" is impacting the digital landscape
- What you can do to identify and push back against this trend
- Why a user-centric approach is needed now more than ever

Who should attend?
Executives, Managers, Team Leaders, and Digital Marketers
Speakers
avatar for Andrew  Turnbull

Andrew Turnbull

Managing Director, UX and Product, Evans Hunt
Andrew leads the User Experience (UX) and Product practices at Evans Hunt. He's a tireless advocate for user-centred thinking, and quick on his feet with a sketch or a diagram to frame an opportunity.His perspective as a design leader is informed by 15 years of diverse industry experience... Read More →
Friday June 13, 2025 9:30am - 10:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

10:00am MDT

LinkedIn TBC
Friday June 13, 2025 10:00am - 10:30am MDT
TBC
Speakers
avatar for Sean McConnell

Sean McConnell

Sr. National Agency Development Lead, Canada, LinkedIn
Sean McConnell is a seasoned digital marketing leader with over 18 years of experience at the intersection of media, technology, and brand strategy. As Senior National Agency Development Lead at LinkedIn Canada, he partners with top agencies to deliver scalable, performance-driven... Read More →
Sponsors
avatar for LinkedIn

LinkedIn

LinkedIn is a professional networking platform that helps individuals and businesses connect, share experiences, and find job opportunities.
Friday June 13, 2025 10:00am - 10:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

11:00am MDT

PR Nightmares: How A Disaster Can Become Your Best Brand Awareness Tool
Friday June 13, 2025 11:00am - 11:25am MDT
In 2016, a brewpub and a mosque earned unwanted national media attention. This story is about why content goes viral and how to use social media to navigate a crisis.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers

Speakers
avatar for Joshua Counsil

Joshua Counsil

Co-Founder, Good Robot Brewing Company
Raised by murder mystery dinner theatre owners, Josh is a recovering engineer turned entrepreneur. In 2014, he and his buddies quit their engineering careers and founded Good Robot Brewing in Halifax, which started with a scrappy brewpub and grew into 3 bars, export wholesales, and... Read More →
Friday June 13, 2025 11:00am - 11:25am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

11:35am MDT

AI Can Make Your Marketing Worse (Unless You Know What You’re Doing)
Friday June 13, 2025 11:35am - 12:00pm MDT
Are we using AI to make our marketing better or just faster and cheaper?  In this session, you’ll see how AI can weaken your marketing if you’re not intentional, and how the right mix of data, insight, and creativity can lead to effective results.  

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers
Speakers
avatar for AJ Jones

AJ Jones

CSO, McCann
AJ is first and foremost a fan of creative problem solving and the power of advertising. In a career that has involved working in multiple markets across Europe and North America, AJ has had the good fortune of working on some of the world’s most famous brands and elevating some... Read More →
Sponsors
avatar for The ICA

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →
Friday June 13, 2025 11:35am - 12:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

1:00pm MDT

When (and When Not) to Use AI in Your Content Strategy
Friday June 13, 2025 1:00pm - 1:25pm MDT
In this session, you'll learn all about:
- AI risks and countermeasures to be mindful of
- When and when not to use AI for content

Who should attend?
  • Digital Marketers
  • Managers
Speakers
avatar for Hiba Amin

Hiba Amin

Co-Founder, Creative Little Planet
Hiba is the co-founder of Creative Little Planet, a content collective helping marketing teams build brand and drive growth. She's worked in the SaaS space for over 10 years now with a deep focus on building customer-centric content programs and strategies. She's also worked with... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

1:35pm MDT

Content Beyond Brand Awareness (And Beyond Boring)
Friday June 13, 2025 1:35pm - 2:00pm MDT
Content shouldn’t just build awareness. it should also drive sales, enable customers, and fuel growth. Derek Hovinga, is an entertaining B2B tech marketing expert, who will inspire and help you create content that moves beyond boring and delivers real business impact.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Social Media Managers


Speakers
avatar for Derek Hovinga

Derek Hovinga

Founder, Sales Enablement & Content Strategist, The Inbound Lab
Derek Hovinga is a B2B tech marketing expert who makes content work harder driving sales, not just likes. Known for his sharp insights and entertaining delivery, he helps companies turn strategy into impact. When he’s not geeking out over content, he’s probably mixing cocktails... Read More →
Friday June 13, 2025 1:35pm - 2:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

2:10pm MDT

Your Feed is Your Vibe: An Inside Look at Social Search
Friday June 13, 2025 2:10pm - 2:35pm MDT
This presentation explores the evolution of search from Google to TikTok, revealing how social platforms, AI, and visual culture are reshaping what it means to "search."

Who should attend?
  • Team Leaders
  • Social Media Managers
  • Digital Marketers
  • Community Managers
  • Communications Experts




Speakers
avatar for Rae Scott

Rae Scott

Social Media Strategist, H2 Accelerator
Rae Scott has been making online look cool for almost a decade, with experience in tourism, retail, higher education, finance, and non-profit. Her passion for the future of online keeps her on top of the latest social trends and up-to-date on how to use algorithms to clients’ best... Read More →
Sponsors
avatar for H2 Accelerator

H2 Accelerator

H2 Accelerator is a venture-backed program that empowers diverse, early-stage founders across Canada with the capital, mentorship, and community support needed to scale their startups.
Friday June 13, 2025 2:10pm - 2:35pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

3:00pm MDT

A Marketer's Dream: Population Simulators
Friday June 13, 2025 3:00pm - 3:30pm MDT
Traditional data sources are losing reliability. Synthetic data sources are emerging, but not all are reliable or useful. Population simulators offer marketers a truly breakthrough way of accessing and using data for optimizing marketing activity.

Who should attend?
  • Executives
  • Communications Experts
  • Community Managers
  • Digital Marketers
  • Managers
Speakers
avatar for Sabba Quao

Sabba Quao

President, Plus Company
With over 30 years of experience, Sabba Quao is a creative leader, entrepreneur and business strategist. As a digital and social veteran, he has built and grown several platforms and companies across the content, tech and culture space-- including Newsrooms, Filminute and Wealthie... Read More →
avatar for Ray Kong

Ray Kong

CMO, Arima Inc.
Ray is a 30 year veteran of the marketing and insights community. Having held positions on both the client and supplier sides of the fence, he recently threw his hat into the start up ring to help build the tool he always wished he had during his career.
Friday June 13, 2025 3:00pm - 3:30pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

3:30pm MDT

Turn Followers into Advocates through Community-Led Strategy
Friday June 13, 2025 3:30pm - 4:00pm MDT
The future of marketing is not just about capturing attention but owning the relationship. In this tactical session, Joe Teo, CEO of HeyOrca, will walk you through a step-by-step guide to creating a community-led strategy. Learn how to future-proof your marketing so you’re ready for anything, from algorithm changes to platform bans.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers

Speakers
avatar for Joe Teo

Joe Teo

Chief Executive Orca, HeyOrca
Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build thriving communities. He’s also a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland.
Sponsors
avatar for HeyOrca

HeyOrca

HeyOrca empowers social media managers to collaborate on content, build community, and report on performance—all in one place.
Friday June 13, 2025 3:30pm - 4:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

4:00pm MDT

Wrap-Up & Closing Remarks
Friday June 13, 2025 4:00pm - 4:10pm MDT
Friday June 13, 2025 4:00pm - 4:10pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada
 
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