SocialWest: Full Schedule

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11:00am MDT

Building a High-Impact Influencer Marketing Strategy

Friday June 13, 2025 11:00am - 11:25am MDT

A practical exploration of the tactics and best practices for crafting impactful influencer campaigns, leveraging organic and paid strategies, and managing a dynamic influencer roster for sustained brand growth and engagement.

Who should attend?

Team Leaders
Digital Marketers
Communications Experts
Social Media Managers
Community Managers

Speakers

Umair Tazeem

Founder, CEO, Embold

Umair Tazeem is the Founder and CEO of Embold, a Canadian influencer marketing platform he started in 2018. With his guidance, Embold has become a successful startup in Calgary, aiming to make influencer marketing more accessible to businesses in Canada. Before Embold, Umair worked... Read More →

Sponsors

Embold

Embold helps Canadian brands succeed through influencer marketing by connecting them with top micro-influencers. Their platform enables brands to launch authentic campaigns that resonate with local audiences.

Friday June 13, 2025 11:00am - 11:25am MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1

11:35am MDT

The Call of the Wild

Friday June 13, 2025 11:35am - 12:00pm MDT

Breakout 1

In 2024, Daughter named and branded the Calgary Wild FC. Keli Pollock and Wild FC client Kelly Mannix will talk about the value of creating a deeply engaging brand world.

Who should attend?

Managers
Social Media Managers
Communications Experts
Executives

Speakers

Kelly Mannix

Director of Brand, Calgary Wild FC

Director of Brand at Calgary Wild FC, the first professional women's soccer club! I believe that relationships are the glue in life, both personally and professionally. I try to live by my Grandpa's wise words that, "your health is your wealth."

Keli Pollock

Partner & Chief Creative Officer, Daughter Creative

Keli Pollock, Partner and Chief Creative Officer at Daughter, is known for her exceptional work ethic and relentless passion for creativity. With over 30 years of industry experience, she has helped transform Daughter into one of Calgary's most dynamic creative agencies.

Friday June 13, 2025 11:35am - 12:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1

1:00pm MDT

Don't Sweat the Small Stuff

Friday June 13, 2025 1:00pm - 1:25pm MDT

Breakout 1

Are you spinning your wheels with small (rushed) requests?

It usually takes longer to put a small request into your system and deploy the right team member than actually accomplishing the task itself. Because of this, lots of money gets left on the table.

Clients and stakeholders don't want to be surprised with rush charges nor feel unsupported - on the flip side - teams can't always stop what they are doing to accommodate a tiny ask that isn't (actually) urgent.

Discover a simple system to capture revenue, showcase value for your stakeholders, de-stress your team and leave the decision on how urgent a small task (actually) is in your clients hands.

Who should attend?
Team Leaders, Communications Experts, Managers, and Community Managers

Speakers

Robert Simmons

COO & Co-Founder, Paper Crane

Robert Simmons is the co-founder and COO of Paper Crane - an agency focused on creative, web design and development and digital infrastructure.For the past five years, he has been developing systems that showcase transparency for clients and increase team efficiency. He will continue... Read More →

Friday June 13, 2025 1:00pm - 1:25pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1

1:35pm MDT

From Studio to AI Simulation: Why Digital Twins Are the Future of Product Visuals

Friday June 13, 2025 1:35pm - 2:00pm MDT

Breakout 1

Digital Twins are revolutionizing retail visuals, offering cost-effective, scalable, and immersive 360° experiences that drive conversions and reduce environmental impact.

In this talk, we’ll explore how AI-powered personalization, AR shopping, and next-gen visual commerce all start with building a digital twin of your product catalog.

Learn why adopting digital twins is not just an upgrade, but a competitive necessity for retailers to stay ahead in the future of eCommerce.

Who should attend?

Executives
Team Leaders
Digital Marketers
Managers
Social Media Managers,
Communications Experts

Speakers

Joel Smith

Head of Business Development, Nfinite

Joel Smith is a Calgary-based AI strategist, business development executive, and performing artist who blends storytelling with tech. At SocialWest, he explores how generative visuals and digital twins are reshaping retail and brand marketing.

Friday June 13, 2025 1:35pm - 2:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1

2:10pm MDT

Leveraging LinkedIn: How connecting community can help build your brand

Friday June 13, 2025 2:10pm - 2:35pm MDT

Breakout 1

Community building begins with authentic connections, and LinkedIn can be a great platform to cultivate them.

This session focuses on how prioritizing community growth on LinkedIn lays the groundwork for amplifying your professional and personal brand while fostering meaningful engagement.

Discover how amplifying stories, championing others, and building relationships can lead to greater impact and influence in your professional and personal life.

Who should attend?

Executives
Managers
Team Leaders
Digital Marketers
Social Media Managers
Communications Experts
Community Managers

Speakers

Ian Macdonald

Business & Innovation Leader, KPMG

Ian Macdonald is helping emerging and high growth ventures connect, collide, and thrive. As Business & Innovation Leader with KPMG Canada, and leader of KPMG High Growth Ventures based from the Platform Innovation Centre, he’s helping build and support our rapidly growing tech ecosystem... Read More →

Friday June 13, 2025 2:10pm - 2:35pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 1