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Thursday June 12, 2025 1:00pm - 1:25pm MDT
Go behind-the-curtain and learn from the successes and failures of a real life rebrand journey. In this co-presented, warts-and-all case study presentation, you’ll hear both the client- and agency side perspective on what went well and what didn’t–and take away key lessons for building effective agency partnerships, finding the beating heart of your organization, and taking your brand to the next level.

Who should attend?
Communications Experts
Speakers
avatar for Lee Casey

Lee Casey

Branding & Digital Design, Hatched London
Lee Casey is founder and creative direction of Hatched London, where he inspires brands to lead with heart. For nearly 20 years he has been helping brands positively shape their audience perceptions and experiences through branding, design, content, advertising, web and technolog... Read More →
avatar for Matt Hayles

Matt Hayles

VP, Revenue, urllo
Matt Hayles is VP revenue at urllo, formerly EasyRedir, where he supports the sales, marketing and customer success teams to build their brand, acquire customers and grow revenue.
Thursday June 12, 2025 1:00pm - 1:25pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

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