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Friday June 13, 2025 11:00am - 11:25am MDT
As marketers, especially those that are in-house, we are asked to do it all. This includes responding to a crisis, but what if you had a hunch that there could be kick back to your latest company announcement, or that your brand will be asked to speak on a current events topic? In this session, join Sam Beck as she walks you through the tips, tools, and tricks of how to prepare your organization for the worst, while hoping for the best.

Who should attend?
Executives, Managers, Social Media Managers, Community Managers, and Team Leaders
Speakers
avatar for Samantha Beck

Samantha Beck

Founder & Brand Strategist, Fresh Ideas Club
Sam Beck is a powerhouse marketing leader who has spent her career both in-house and agency side. She’s deeply passionate about using the power of building community to elevate brands. She has lead marketing teams at companies like Phillips Brewing, Partake Brewing, and Spud. From... Read More →
Friday June 13, 2025 11:00am - 11:25am MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

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