Name: Overcome The Scarcity Of Earned Media: Make the Most of a Great Story
Start: 2025-06-12T11:35:00-0600
End: 2025-06-12T12:00:00-0600

Thursday June 12, 2025 11:35am - 12:00pm MDT

Breakout 2

This session explores the power of earned media—what it is, why it matters, and how to make it work for you. Learn how to craft impactful stories and maximize their reach using the PRAC (Public Relations Audience-Centered) Approach to connect more effectively with your audience.

Who should attend?
Executives, Managers, Team Leaders, Communications Experts, and Community Managers

Speakers

Lana Rogers

Founder, Gentle Lion Communications

Leading with signature drive and all heart, Lana Rogers has been immersed in the marketing and public relations industry for almost two decades. As the Founder of Gentle Lion Communications, Lana is known for redefining the communications model and bids farewell to formalities and... Read More →

Thursday June 12, 2025 11:35am - 12:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

Breakout Session 2

Attendees (28)

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SocialWest

Lana Rogers

Attendees (28)

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