Name: The Four Conversations: A New Model for Selling Expertise - Ticket Required
Start: 2025-06-11T14:30:00-0600
End: 2025-06-11T16:30:00-0600

Wednesday June 11, 2025 2:30pm - 4:30pm MDT

Platform Innovation Centre

This pre-conference session is a ticketed event hosted by The Institute of Canadian Agencies (The ICA). A ticket to this pre-conference session also includes entry to the SocialWest Opening Bash happening at the Platform Innovation Centre on the evening of June 11.

This pre-conference session is NOT included with the Ultimate Ticket. You can purchase a ticket through the SocialNext add-on store.

Registration:

ICA Members: $99
Non-Member

Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict, then The Four Conversations is for you.

Who should attend?

Executives
Managers
Team Leaders

Speakers

Blair Enns

Founder & Author, Win Without Pitching

Blair Enns is the founder of Win Without Pitching and the author of three books on selling and pricing for creative professionals and marketing advisers, including the brand new The Four Conversations: A New Model for Selling Expertise.A former advertising professional and consultant... Read More →

Sponsors

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →

Wednesday June 11, 2025 2:30pm - 4:30pm MDT
Platform Innovation Centre 407 9 Ave SE, Calgary, AB T2G 2K7, Canada

Ticketed Event

Attendees (6)

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SocialWest

Blair Enns

The ICA

Attendees (6)

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