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Wednesday, June 11
 

2:30pm MDT

The Four Conversations: A New Model for Selling Expertise - Ticket Required
Wednesday June 11, 2025 2:30pm - 4:30pm MDT
This pre-conference session is a ticketed event hosted by The Institute of Canadian Agencies (The ICA). A ticket to this pre-conference session also includes entry to the SocialWest Opening Bash happening at the Platform Innovation Centre on the evening of June 11.

This pre-conference session is NOT included with the Ultimate Ticket. You can purchase a ticket through the SocialNext add-on store. 

Registration:
  • ICA Members: $99
  • Non-Member 

Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict, then The Four Conversations is for you.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
Speakers
avatar for Blair Enns

Blair Enns

Founder & Author, Win Without Pitching
Blair Enns is the founder of Win Without Pitching and the author of three books on selling and pricing for creative professionals and marketing advisers, including the brand new The Four Conversations: A New Model for Selling Expertise.A former advertising professional and consultant... Read More →
Sponsors
avatar for The ICA

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →
Wednesday June 11, 2025 2:30pm - 4:30pm MDT
Platform Innovation Centre 407 9 Ave SE, Calgary, AB T2G 2K7, Canada

3:00pm MDT

HeyOrca Pre-Conference Session - Ticket Required
Wednesday June 11, 2025 3:00pm - 5:00pm MDT
This pre-conference session is a ticketed event hosted by HeyOrca. A ticket for this session has been included with Ultimate Ticket purchases. If you are not an Ultimate Ticket holder or you did not add this session on at check out and still want to attend, you can purchase a ticket through the SocialNext add-on store.

Registration: $99
Speakers
avatar for Joe Teo

Joe Teo

Chief Executive Orca, HeyOrca
Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build thriving communities. He’s also a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland.
Sponsors
avatar for HeyOrca

HeyOrca

HeyOrca empowers social media managers to collaborate on content, build community, and report on performance—all in one place.
Wednesday June 11, 2025 3:00pm - 5:00pm MDT
Central Library 800 3 St SE, Calgary, AB T2G 2E7, Canada

5:00pm MDT

SocialWest Opening Bash - Ticket Required
Wednesday June 11, 2025 5:00pm - 8:00pm MDT
The SocialWest Opening Bash is a ticketed event. A ticket for this event has been included with Ultimate Ticket purchases. If you are not an Ultimate Ticket holder or you did not add this session on at check out and still want to attend, you can purchase a ticket through the SocialNext add-on store. 

Registration: $49

Kick off SocialWest 2025 in style! Join us for the Opening Reception on June 11, 2025, for an evening of great company, networking, and fun.



Wednesday June 11, 2025 5:00pm - 8:00pm MDT
Platform Innovation Centre 407 9 Ave SE, Calgary, AB T2G 2K7, Canada
 
Thursday, June 12
 

8:00am MDT

Coffee Reception
Thursday June 12, 2025 8:00am - 8:45am MDT
Thursday June 12, 2025 8:00am - 8:45am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

8:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 8:30am - 9:00am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 8:30am - 9:00am MDT
Headshot Lounge

8:45am MDT

Welcome Remarks
Thursday June 12, 2025 8:45am - 9:00am MDT
Thursday June 12, 2025 8:45am - 9:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:00am MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 9:00am - 9:30am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 9:00am - 9:30am MDT
Headshot Lounge

9:00am MDT

Neil Patel - TBC
Thursday June 12, 2025 9:00am - 9:30am MDT
TBA

Who should attend?
Speakers
avatar for Neil Patel

Neil Patel

Co-founder, NP Digital
Neil Patel is the co-founder of NP Digital and a globally recognized marketing expert. Named a top influencer by The Wall Street Journal and a top 10 marketer by Forbes, he’s also a New York Times bestselling author.
Sponsors
avatar for NP Digital

NP Digital

NP Digital is a global award-winning digital marketing agency. They specialize in performance marketing, offering services in data analytics, SEO, paid media, and creative strategies to drive business growth.
Thursday June 12, 2025 9:00am - 9:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 9:30am - 10:00am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 9:30am - 10:00am MDT
Headshot Lounge

9:30am MDT

Digital Domination
Thursday June 12, 2025 9:30am - 10:00am MDT
Capture, Nurture and Close with AI Powered Tools & Insights

Who should attend?
Managers, Team Leaders, Social Media Managers, Communications Experts, Digital Marketers, Executives, and Community Managers
Speakers
avatar for John Bermudez

John Bermudez

Business Development, HighLevel
John Bermudez educates thousands of HighLevel Customers week over week on how to capture, nurture and close with AI powered tools.
Sponsors
avatar for HighLevel

HighLevel

HighLevel, the "all things marketing" solution for entrepreneurs, marketers, and agencies, propels marketing success with a user-friendly all-in-one platform. Our AI-powered solution spans sales, marketing, and CRM, offering a customizable white-labeled version for brand strength... Read More →
Thursday June 12, 2025 9:30am - 10:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

10:00am MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 10:00am - 10:30am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 10:00am - 10:30am MDT
Headshot Lounge

10:00am MDT

Finding the sweet spot in MarTech, AdTech and Social
Thursday June 12, 2025 10:00am - 10:30am MDT
James will explore how a single platform bringing together first party data, digital identifier data for ads and social platforms allows you to achieve the most effective marketing for your brand.

Who should attend?
Executives, Managers, Team Leaders, Digital Marketers, Social Media Managers, and Communications Experts
Speakers
avatar for James Alty

James Alty

Founder & Managing Director, Apteco Limited
James is the founder of British independent software vendor Apteco, a global leader in marketing technology. James is a technologist at heart, now responsible for ensuring we meet our clients’ needs with powerful software and great services.
Thursday June 12, 2025 10:00am - 10:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

10:30am MDT

Networking Break
Thursday June 12, 2025 10:30am - 10:55am MDT
Thursday June 12, 2025 10:30am - 10:55am MDT
Keynote Hall & Breakout Room

10:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 10:30am - 11:00am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 10:30am - 11:00am MDT
Headshot Lounge

11:00am MDT

How to Transform Your Brand from Being Ignored to Being Embraced by Everyone Using Inclusive Marketing
Thursday June 12, 2025 11:00am - 11:25am MDT
Using content as the corner pillar, the session will explain how marketers can use inclusive marketing techniques - Purposeful messaging, Accessibility(beyond alt text + digital) and CARE (Cultural sensitivity, representation, story telling & community building) to grow.

Who should attend?
Social Media Managers, Digital Marketers, Community Managers, Communications Experts, and Executives
Speakers
avatar for Josephine David

Josephine David

Communications & Partnerships Lead, Pedesting
Josephine is a communications professional with a background in business and social development. She handles the marketing efforts at Pedesting particularly around brand building, story telling and partner relations. Besides marketing, she hosts meaningful conversations on inclusive... Read More →
Thursday June 12, 2025 11:00am - 11:25am MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

11:00am MDT

TBA
Thursday June 12, 2025 11:00am - 11:25am MDT
TBC
Thursday June 12, 2025 11:00am - 11:25am MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

11:00am MDT

Inbox Intelligence: From Spammy to Savvy—What Actually Works in Email Marketing Today
Thursday June 12, 2025 11:00am - 11:25am MDT
Your emails aren’t being ignored—they’re getting filtered, overlooked, or mistimed. This no-fluff session breaks down what truly works in email marketing today, covering deliverability, content, and automation. Expect practical strategies and real-world examples that get emails opened, clicked, and converting.


Who should attend?
Executives, Team Leaders, Digital Marketers, Managers, Social Media Managers, Communications Experts, & Community Managers
Speakers
avatar for Geoffrey Blanc

Geoffrey Blanc

General Manager, Cyberimpact
Geoffrey Blanc brings over 18 years of digital leadership, with deep expertise in e-commerce and ERP integration. As General Manager of Cyberimpact, he now leads one of Canada’s leading email marketing platforms, trusted by thousands of organizations. Under his strategic direction... Read More →
Sponsors
avatar for CyberImpact

CyberImpact

Cyberimpact is a Canadian email marketing platform designed to help small businesses and organizations create powerful email marketing campaigns with ease. They offer features like marketing automation, landing pages, and a user-friendly email editor
Thursday June 12, 2025 11:00am - 11:25am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

11:00am MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 11:00am - 11:30am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 11:00am - 11:30am MDT
Headshot Lounge

11:25am MDT

Transition
Thursday June 12, 2025 11:25am - 11:35am MDT
Thursday June 12, 2025 11:25am - 11:35am MDT
Keynote Hall & Breakout Room

11:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 11:30am - 12:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 11:30am - 12:00pm MDT
Headshot Lounge

11:35am MDT

Crafting Customer Journeys that Convert Again & Again
Thursday June 12, 2025 11:35am - 12:00pm MDT
Discover how to craft customer journeys using email marketing that engage at every stage, save time with automation, and turn customers into loyal, repeat buyers and brand advocates. Learn how to build systems that work for you, turning your customers into your best marketers.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Community Managers, and Team Leaders
Speakers
avatar for Julie Ogilvie

Julie Ogilvie

Digital Marketing Strategist, Julie Ogilvie
Julie Ogilvie is a digital marketing strategist dedicated to fuelling the growth of heart-driven solopreneurs & micro-teams looking to build a loyal online community that is connected and invested. Her systems and strategies centre around sustainable practices and profitable automations... Read More →
Thursday June 12, 2025 11:35am - 12:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

11:35am MDT

Overcome The Scarcity Of Earned Media: Make the Most of a Great Story
Thursday June 12, 2025 11:35am - 12:00pm MDT
This session explores the power of earned media—what it is, why it matters, and how to make it work for you. Learn how to craft impactful stories and maximize their reach using the PRAC (Public Relations Audience-Centered) Approach to connect more effectively with your audience.

Who should attend?
Executives, Managers, Team Leaders, Communications Experts, and Community Managers
Speakers
avatar for Lana Rogers

Lana Rogers

Founder, Gentle Lion Communications
Leading with signature drive and all heart, Lana Rogers has been immersed in the marketing and public relations industry for almost two decades. As the Founder of Gentle Lion Communications, Lana is known for redefining the communications model and bids farewell to formalities and... Read More →
Thursday June 12, 2025 11:35am - 12:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

11:35am MDT

Conversations Drive Decisions
Thursday June 12, 2025 11:35am - 12:00pm MDT
In 2025 and in all categories, Reddit conversations drive brand considerations and decisions. This presentation shows how Reddit is becoming both a source of answers for people every day and then connecting that intent with stories marketers are ready to tell.

Who should attend?
Digital Marketers, Executives, Managers, Social Media Managers, Team Leaders, Communications Experts, and Community Managers
Speakers
avatar for Blake Smith

Blake Smith

Head of Mid Market Sales, Canada, Reddit
Use exisiting
Thursday June 12, 2025 11:35am - 12:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

12:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 12:00pm - 12:30pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 12:00pm - 12:30pm MDT
Headshot Lounge

12:00pm MDT

Lunch Break
Thursday June 12, 2025 12:00pm - 1:00pm MDT
Lunch is available for pre-purchase only. If you didn't purchase an Ultimate Ticket or add lunch on to your conference experience and would like to include it, you can purchase lunch ($30) here. The deadline to order is June 1st. Lunch is not available for on-site purchase.

If you didn't purchase lunch, one of the perks of being at the TELUS Convention Centre is the Love Your Lanyard on Stephen Avenue. As a visitor, your event lanyard is your passport to exclusive deals from partner restaurants throughout the downtown neighbourhood. Explore your options and plan ahead.
Thursday June 12, 2025 12:00pm - 1:00pm MDT
Keynote Hall & Breakout Room

12:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 12:30pm - 1:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 12:30pm - 1:00pm MDT
Headshot Lounge

1:00pm MDT

Rebranding Done Right (and Wrong)
Thursday June 12, 2025 1:00pm - 1:25pm MDT
Go behind-the-curtain and learn from the successes and failures of a real life rebrand journey. In this co-presented, warts-and-all case study presentation, you’ll hear both the client- and agency side perspective on what went well and what didn’t–and take away key lessons for building effective agency partnerships, finding the beating heart of your organization, and taking your brand to the next level.

Who should attend?
Communications Experts
Speakers
avatar for Lee Casey

Lee Casey

Branding & Digital Design, Hatched London
Lee Casey is founder and creative direction of Hatched London, where he inspires brands to lead with heart. For nearly 20 years he has been helping brands positively shape their audience perceptions and experiences through branding, design, content, advertising, web and technolog... Read More →
avatar for Matt Hayles

Matt Hayles

VP, Revenue, urllo
Matt Hayles is VP revenue at urllo, formerly EasyRedir, where he supports the sales, marketing and customer success teams to build their brand, acquire customers and grow revenue.
Thursday June 12, 2025 1:00pm - 1:25pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

1:00pm MDT

Justifying Budget between Short vs. Long-Term Campaigns
Thursday June 12, 2025 1:00pm - 1:25pm MDT
This panel discussion examines the strategic tensions between allocating marketing resources to short-term performance campaigns versus long-term brand building initiatives.

Who should attend?
Executives, Managers, and Team Leaders
Speakers
avatar for Vanessa McNabb

Vanessa McNabb

Sr. Director, Global Marketing, Smart Technologies
Vanessa is a seasoned Marketing and Sales leader with over 20 years of cross-industry experience, including Tech, Telecom, and Consumer Packaged Goods. She spent over a decade at Shaw Communications in senior roles across Brand, Marketing, Sales, Finance, Business Planning, and Product... Read More →
avatar for Kristine Neil

Kristine Neil

Partner, Stone-Olafson
Kristine began her career in consumer brand and retail marketing before spending two decades in the market research industry. She is currently a partner at Stone-Olafson, where she helps organizations measure and improve brand performance and uncover opportunities with their audi... Read More →
avatar for John Pieri

John Pieri

Senior Vice President - Culture, Communications & Marketing, ATB Financial
Perhaps best known for his witty Dad jokes, for over 25 years John has had the privilege of leading many amazing humans and teams across almost all aspects of the Brand and MarComm spectrum. Today he is an imperfect leader at ATB Financial where we strives to fail fast and learn... Read More →
avatar for Vassilis Douros

Vassilis Douros

Head of Digital and Media Marketing, TELUS Consumer Solutions, TELUS
Marketing leader passionate about digital innovation, with global experience spanning the Athens 2004 Olympics, European gaming brands, and Canadian retail, aviation, and TELCO sectors. I specialize in digital and marketing strategy while also spending free time co-hosting The Sleeping... Read More →
Sponsors
avatar for The Calgary Marketing Association

The Calgary Marketing Association

The Calgary Marketing Association connects and supports marketing professionals through events, networking, and educational opportunities that elevate the local marketing community.
Thursday June 12, 2025 1:00pm - 1:25pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

1:00pm MDT

From Chaos to Conversion: What’s Actually Working (and what isn't) in Meta Ads in 2025
Thursday June 12, 2025 1:00pm - 1:25pm MDT
From platform updates to new AI-driven ad tools, the Meta Ads space is evolving fast—and keeping up can feel chaotic. In this session, we’ll explore what’s actually working (and what’s not) in 2025 so that you can ditch what’s outdated, embrace what’s effective, and walk away with actionable insights to be able to leverage ads with success, today.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Managers, Team Leaders, and Executives
Speakers
avatar for Caley Dimmock

Caley Dimmock

CEO / Founder, Dimik Creative Group Inc.
Caley Dimmock, CEO and Founder of Dimik Creative Group, isn’t just managing ads for clients—she’s mastering them. With over $10 million in ad spend under her belt and a killer 10x ROAS, she’s here to show you what’s possible when data meets bold strategy. But Caley doesn’t... Read More →
Thursday June 12, 2025 1:00pm - 1:25pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

1:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 1:00pm - 1:30pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 1:00pm - 1:30pm MDT
Headshot Lounge

1:25pm MDT

Transition
Thursday June 12, 2025 1:25pm - 1:35pm MDT
Thursday June 12, 2025 1:25pm - 1:35pm MDT
Keynote Hall & Breakout Room

1:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 1:30pm - 2:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 1:30pm - 2:00pm MDT
Headshot Lounge

1:35pm MDT

Pocket Production & Storytelling
Thursday June 12, 2025 1:35pm - 2:00pm MDT
Learn how to create high-quality, engaging videos using just your smartphone. This session will cover essential production techniques, storytelling strategies, and practical tips to maximize impact on social media. Perfect for marketers looking to produce professional content on the go.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Team Leaders, and Community Managers
Speakers
avatar for Will Yang

Will Yang

Founder & CEO, Differo Ltd.
Will Yang is the Founder and CEO of Differo, a creative agency specializing in content production and storytelling. With extensive experience in video production, branding, and digital marketing, he has worked with major brands like Tourism Nova Scotia, Discover Halifax, and Halifax... Read More →
Thursday June 12, 2025 1:35pm - 2:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

1:35pm MDT

Going Beyond First-party Data Collection
Thursday June 12, 2025 1:35pm - 2:00pm MDT
What is first party data?
Why is it important?
How can we get more of it?

Who should attend?
Digital Marketers, Team Leaders, and Executives
Speakers
avatar for Ash Brar

Ash Brar

Digital Marketing Strategist, clearmotive
Ash is a performance marketing strategist with specialization in data analytics and technical marketing. He has nearly 5 years of experience in a multitude of industries/ clients.Technical implementation lead for advanced analytics and measurement projects. Worked on dozens of server... Read More →
Thursday June 12, 2025 1:35pm - 2:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

1:35pm MDT

Blue Sky Thinking - Building Calgary's Brand
Thursday June 12, 2025 1:35pm - 2:00pm MDT
A year into Calgary now being known as the Blue Sky City, Calgary Economic Development will share how it developed its expression of the brand for business decision makers and talent with its new marketing campaign. Hear insights on the campaign's creative and media strategy, and how the team pivoted in the face of global economic uncertainty caused by tariffs.
Speakers
avatar for Jennifer Radostits

Jennifer Radostits

Senior Director, Brand, Marketing & Activations, Calgary Economic Development
A brand strategist at heart, Jennifer is a seasoned marketer with over twenty years of experience shaping brands and cultivating experiences. In her role at Calgary Economic Development overseeing Brand, Marketing and Activations, she is in the enviable position of sharing with the... Read More →
Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 1:35pm - 2:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

2:00pm MDT

Transition
Thursday June 12, 2025 2:00pm - 2:10pm MDT
Thursday June 12, 2025 2:00pm - 2:10pm MDT
Keynote Hall & Breakout Room

2:10pm MDT

Digital Empathy: Crafting Customer-Centric Marketing
Thursday June 12, 2025 2:10pm - 2:35pm MDT
In the ever-evolving digital landscape, understanding and addressing your customers’ unique needs is the key to building meaningful connections. This session delves into how customer-centric strategies can transform your digital marketing efforts. Learn actionable tactics to foster loyalty, drive engagement, and create lasting relationships in the digital realm by putting your customers at the heart of your marketing strategy.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, and Managers
Speakers
avatar for Lauren Telfer

Lauren Telfer

Director of Marketing & Communications, Canadian Rocky Mountain Resorts
With most of her career rooted in tourism and Canadian Rocky Mountain Resorts, Lauren is passionate about creating stories and strategies that showcase hospitality experiences and the Rockies at their finest. A brief adventure into B2B emergency management SaaS added a unique twist... Read More →
Thursday June 12, 2025 2:10pm - 2:35pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

2:10pm MDT

The Future of Masculinity in Marketing: Why it Matters in 2025
Thursday June 12, 2025 2:10pm - 2:35pm MDT
The conversation around masculinity is evolving and consumers are seeking authenticity, and brands that embrace a more inclusive and progressive approach to masculinity. This session explores how marketers can shift outdated narratives, challenge stereotypes, and craft campaigns that resonate across demographics—while staying true to their brand identity.

Who should attend?
Digital Marketers, Communications Experts, Community Managers, Social Media Managers, and Managers
Speakers
avatar for Emily Ptak

Emily Ptak

Founder & Principal, Ptak & Co
Emily Ptak is a seasoned marketing strategist and storyteller passionate about shaping brands and championing inclusivity and authenticity. With a career spanning top global brands and social impact organizations, she helps businesses craft messaging that resonates across genders... Read More →
Thursday June 12, 2025 2:10pm - 2:35pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

2:10pm MDT

Alchemy of Effectiveness: A Focus On Canada Sneak Peek
Thursday June 12, 2025 2:10pm - 2:35pm MDT
Explore how Canadian agencies are driving marketing effectiveness with data from the 2024 Effie competition. Learn how campaign inputs like media spend and strategy translate into business results like brand growth and customer acquisition. Gain actionable insights to elevate your marketing efforts for long-term success.

Who should attend?
  • Executives
  • Team Leaders

Speakers
avatar for Paul Tedesco

Paul Tedesco

Volunteer Chair, Canadian Marketing Effectiveness Council, Institute of Canadian Agencies (ICA)
Paul has over 25 years of experience in building some of Canada's leading CRM, digital, data, and analytics agencies. With a focus on guiding customers through their journey to engagement and conversion, Paul leverages his extensive expertise in data-driven marketing and sales enablement... Read More →
Sponsors
avatar for The ICA

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →
Thursday June 12, 2025 2:10pm - 2:35pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

2:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 2:30pm - 3:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 2:30pm - 3:00pm MDT
Headshot Lounge

2:35pm MDT

Networking Break with Cove Soda
Thursday June 12, 2025 2:35pm - 3:00pm MDT
Connect with attendees and build your network with a bubbly, cold Cove Soda — Canada’s first probiotic soda. 
Sponsors
avatar for Cove

Cove

Cove is a Canadian beverage company specializing in all-natural, zero-sugar sodas infused with probiotics. Their products are designed to promote gut health while delivering refreshing flavors, making it easier for consumers to "trust their gut."
Thursday June 12, 2025 2:35pm - 3:00pm MDT
Keynote Hall & Breakout Room

3:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 3:00pm - 3:30pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 3:00pm - 3:30pm MDT
Headshot Lounge

3:00pm MDT

Canada's Digital Advertising Landscape: Facts and Figures from our Forecasts
Thursday June 12, 2025 3:00pm - 3:30pm MDT
Digital will account for more than three-quarters of total ad spending in Canada in 2025. This presentation will feature EMARKETER's latest forecasts for ad spending, focusing on the high growth areas like connected TV and retail media. It will also highlight the moving and shaking formats and companies that make the digital ad ecosystem an essential investment area for brands and agencies.

Who should attend?
  • Digital Marketers
  • Executives
  • Social Media Managers
Speakers
avatar for Paul Briggs

Paul Briggs

Principal Analyst, Canada, EMARKETER
Paul Briggs is EMARKETER’s Principal Analyst, Canada, based in Kitchener-Waterloo, Ontario. Since joining eMarketer in 2013, Paul has covered all forms of digital media in Canada including advertising, mobile, social media, video and ecommerce. He is a frequent media contributor... Read More →
Thursday June 12, 2025 3:00pm - 3:30pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

3:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Thursday June 12, 2025 3:30pm - 4:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 3:30pm - 4:00pm MDT
Headshot Lounge

3:30pm MDT

The New Rules of Marketing —Unlocking The Secret Framework That Top Brands Use to Drive Growth in an Over-Saturated World
Thursday June 12, 2025 3:30pm - 4:00pm MDT
In 2025, the marketing landscape has changed drastically from what it was even just a few years ago. Understanding the current dynamics of online audiences, the digital platforms they spend time on, and their content consumption behaviour will arm marketers for success, in 2025 and beyond. This presentation provides an in-depth analysis on just that.

Who should attend?
Executives, Managers, Digital Marketers,Social Media Managers, and Communications Experts
Speakers
avatar for Charlie Grinnell

Charlie Grinnell

Co-CEO, RightMetric
Charlie Grinnell has led digital at brands like Red Bull, Aritzia, and Arc'teryx. Nowadays he's the Co-CEO of marketing research startup, RightMetric—where he helps marketers unlock growth with audience, competitor, and content insights.
Thursday June 12, 2025 3:30pm - 4:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

4:00pm MDT

Wrap-Up & Closing Remarks
Thursday June 12, 2025 4:00pm - 4:10pm MDT
Thursday June 12, 2025 4:00pm - 4:10pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

4:00pm MDT

Marriott Rooftop Reception on the ONE18 EMPIRE Patio
Thursday June 12, 2025 4:00pm - 6:00pm MDT
 Unwind after the day’s sessions with a casual reception overlooking downtown Calgary.

Open to all attendees
Thursday June 12, 2025 4:00pm - 6:00pm MDT
ONE18 EMPIRE

6:00pm MDT

SocialWest Dinner Experience - Ticket Required
Thursday June 12, 2025 6:00pm - 9:00pm MDT
Dine in small, hosted groups with fellow attendees for meaningful conversation and connection.

The SocialWest Dinner Experience is a ticketed event. A ticket for the Dinner Experience has been included with Ultimate Ticket purchases. If you are not an Ultimate Ticket holder or you did not add this session on at check out and still want to attend, you can purchase a ticket through the SocialNext add-on store.

Registration: $75
Thursday June 12, 2025 6:00pm - 9:00pm MDT
charbar Simmons Building, 618 Confluence Way SE, Calgary, AB T2G 0G1, Canada
 
Friday, June 13
 

8:00am MDT

Coffee Reception
Friday June 13, 2025 8:00am - 8:45am MDT
Friday June 13, 2025 8:00am - 8:45am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

8:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 8:30am - 9:00am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 8:30am - 9:00am MDT
Headshot Lounge

8:45am MDT

Welcome Remarks
Friday June 13, 2025 8:45am - 9:00am MDT
Friday June 13, 2025 8:45am - 9:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:00am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 9:00am - 9:30am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 9:00am - 9:30am MDT
Headshot Lounge

9:00am MDT

Breaking the Growth Barrier in Social Media: Insider Tactics From the Top-Ranking Social Media Channels
Friday June 13, 2025 9:00am - 9:30am MDT
In today’s rapidly evolving digital landscape, which social media platforms truly drive business growth—and how can your brand harness their potential? This session dives deep into the high-impact networks that are breaking through the noise and helping brands achieve real results. Backed by the latest data and compelling case studies, you’ll uncover where to invest your time and resources for maximum return. Learn how to expand into new markets, seize emerging opportunities, and outperform your competitors—without draining your budget or burning out your team.

Who should attend?
Social Media Managers, Digital Marketers, Executives, and Community Managers


Speakers
avatar for Anniston Ward

Anniston Ward

PR, Events, and Education Specialist, Metricool
Anniston Ward is a dynamic marketing professional with a proven track record of driving impact across multiple disciplines at Metricool. With over two years of hands-on experience, her journey has been anything but traditional—spanning SEO copywriting, influencer collaborations... Read More →
Sponsors
avatar for Metricool

Metricool

Metricool is a social media analytics and management platform designed to help marketers plan, measure, and grow their online presence.
Friday June 13, 2025 9:00am - 9:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 9:30am - 10:00am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 9:30am - 10:00am MDT
Headshot Lounge

9:30am MDT

Enshittification and The Current State of Everything
Friday June 13, 2025 9:30am - 10:00am MDT
A light-hearted (and often irreverent) look at the designs we love to hate. From Netflix's infuriating autoplay to Sonos' disastrous app redesign—we'll explore how these user hostile decisions happen, what it means for digital professionals, and how we move forward from here.

What you'll learn:
- How the slow creep of "enshittification" is impacting the digital landscape
- What you can do to identify and push back against this trend
- Why a user-centric approach is needed now more than ever

Who should attend?
Executives, Managers, Team Leaders, and Digital Marketers
Speakers
avatar for Andrew  Turnbull

Andrew Turnbull

Managing Director, UX and Product, Evans Hunt
Andrew leads the User Experience (UX) and Product practices at Evans Hunt. He's a tireless advocate for user-centred thinking, and quick on his feet with a sketch or a diagram to frame an opportunity.His perspective as a design leader is informed by 15 years of diverse industry experience... Read More →
Friday June 13, 2025 9:30am - 10:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

10:00am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 10:00am - 10:30am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 10:00am - 10:30am MDT
Headshot Lounge

10:00am MDT

LinkedIn TBC
Friday June 13, 2025 10:00am - 10:30am MDT
TBC
Speakers
avatar for Sean McConnell

Sean McConnell

Sr. National Agency Development Lead, Canada, LinkedIn
Sean McConnell is a seasoned digital marketing leader with over 18 years of experience at the intersection of media, technology, and brand strategy. As Senior National Agency Development Lead at LinkedIn Canada, he partners with top agencies to deliver scalable, performance-driven... Read More →
Sponsors
avatar for LinkedIn

LinkedIn

LinkedIn is a professional networking platform that helps individuals and businesses connect, share experiences, and find job opportunities.
Friday June 13, 2025 10:00am - 10:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

10:00am MDT

Style as Brand: Dressing with Intention
Friday June 13, 2025 10:00am - 11:00am MDT
This session explores the intersection of personal style and professional branding. Led by expert stylists, you'll learn how what you wear can align with what you represent and how dressing with purpose can amplify your confidence, credibility, and creative expression.

Speakers
avatar for Wilson Wong

Wilson Wong

Creative Strategist & Collaborator
Wilson Wong is a creative director, brand strategist, and community builder who brings curiosity, empathy, and a sharp eye for design to everything he does. He’s part of the SocialWest crew this year, lending his creative collaboration skills to help shape something special. Outside... Read More →
Friday June 13, 2025 10:00am - 11:00am MDT
The SocialNext Studio

10:30am MDT

Networking Break
Friday June 13, 2025 10:30am - 10:55am MDT
Friday June 13, 2025 10:30am - 10:55am MDT
Keynote Hall & Breakout Room

10:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 10:30am - 11:00am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 10:30am - 11:00am MDT
Headshot Lounge

11:00am MDT

Building a High-Impact Influencer Marketing Strategy
Friday June 13, 2025 11:00am - 11:25am MDT
A practical exploration of the tactics and best practices for crafting impactful influencer campaigns, leveraging organic and paid strategies, and managing a dynamic influencer roster for sustained brand growth and engagement.

Who should attend?
  • Team Leaders
  • Digital Marketers
  • Communications Experts
  • Social Media Managers
  • Community Managers

Speakers
avatar for Umair Tazeem

Umair Tazeem

Founder, CEO, Embold
Umair Tazeem is the Founder and CEO of Embold, a Canadian influencer marketing platform he started in 2018. With his guidance, Embold has become a successful startup in Calgary, aiming to make influencer marketing more accessible to businesses in Canada. Before Embold, Umair worked... Read More →
Sponsors
avatar for Embold

Embold

Embold helps Canadian brands succeed through influencer marketing by connecting them with top micro-influencers. Their platform enables brands to launch authentic campaigns that resonate with local audiences.
Friday June 13, 2025 11:00am - 11:25am MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

11:00am MDT

Preparing for the Worst: Brand Reputation Management
Friday June 13, 2025 11:00am - 11:25am MDT
As marketers, especially those that are in-house, we are asked to do it all. This includes responding to a crisis, but what if you had a hunch that there could be kick back to your latest company announcement, or that your brand will be asked to speak on a current events topic? In this session, join Sam Beck as she walks you through the tips, tools, and tricks of how to prepare your organization for the worst, while hoping for the best.

Who should attend?
Executives, Managers, Social Media Managers, Community Managers, and Team Leaders
Speakers
avatar for Samantha Beck

Samantha Beck

Founder & Brand Strategist, Fresh Ideas Club
Sam Beck is a powerhouse marketing leader who has spent her career both in-house and agency side. She’s deeply passionate about using the power of building community to elevate brands. She has lead marketing teams at companies like Phillips Brewing, Partake Brewing, and Spud. From... Read More →
Friday June 13, 2025 11:00am - 11:25am MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

11:00am MDT

PR Nightmares: How A Disaster Can Become Your Best Brand Awareness Tool
Friday June 13, 2025 11:00am - 11:25am MDT
In 2016, a brewpub and a mosque earned unwanted national media attention. This story is about why content goes viral and how to use social media to navigate a crisis.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers

Speakers
avatar for Joshua Counsil

Joshua Counsil

Co-Founder, Good Robot Brewing Company
Raised by murder mystery dinner theatre owners, Josh is a recovering engineer turned entrepreneur. In 2014, he and his buddies quit their engineering careers and founded Good Robot Brewing in Halifax, which started with a scrappy brewpub and grew into 3 bars, export wholesales, and... Read More →
Friday June 13, 2025 11:00am - 11:25am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

11:00am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 11:00am - 11:30am MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 11:00am - 11:30am MDT
Headshot Lounge

11:00am MDT

Lights, Camera, Better Content: Mastering Photo and Video
Friday June 13, 2025 11:00am - 12:00pm MDT
A hands-on studio session led by seasoned content creators Adam and Jeremy. You’ll learn how to shoot better video, frame stronger photos, and get more mileage from the content you already have.

Speakers
avatar for Wilson Wong

Wilson Wong

Creative Strategist & Collaborator
Wilson Wong is a creative director, brand strategist, and community builder who brings curiosity, empathy, and a sharp eye for design to everything he does. He’s part of the SocialWest crew this year, lending his creative collaboration skills to help shape something special. Outside... Read More →
Friday June 13, 2025 11:00am - 12:00pm MDT
The SocialNext Studio

11:25am MDT

Transition
Friday June 13, 2025 11:25am - 11:35am MDT
Friday June 13, 2025 11:25am - 11:35am MDT
Keynote Hall & Breakout Room

11:30am MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 11:30am - 12:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 11:30am - 12:00pm MDT
Headshot Lounge

11:35am MDT

The Call of the Wild
Friday June 13, 2025 11:35am - 12:00pm MDT
In 2024, Daughter named and branded the Calgary Wild FC. Keli Pollock and Wild FC client Kelly Mannix will talk about the value of creating a deeply engaging brand world.

Who should attend?
  • Managers
  • Social Media Managers
  • Communications Experts
  • Executives
Speakers
avatar for Kelly Mannix

Kelly Mannix

Director of Brand, Calgary Wild FC
Director of Brand at Calgary Wild FC, the first professional women's soccer club! I believe that relationships are the glue in life, both personally and professionally. I try to live by my Grandpa's wise words that, "your health is your wealth."
avatar for Keli Pollock

Keli Pollock

Partner & Chief Creative Officer, Daughter Creative
Keli Pollock, Partner and Chief Creative Officer at Daughter, is known for her exceptional work ethic and relentless passion for creativity. With over 30 years of industry experience, she has helped transform Daughter into one of Calgary's most dynamic creative agencies.
Friday June 13, 2025 11:35am - 12:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

11:35am MDT

How to Build a Personal Brand That Shines
Friday June 13, 2025 11:35am - 12:00pm MDT
You have a personal brand, whether you realize it or not! Don’t let chance shape yours—learn how to steer your brand with intention.

This session will equip you with tangible tips and a framework to build or refine your personal brand this year.

Let’s make sure your narrative is less “meh” and more memorable!

Who should attend?
  • Executives, Managers
  • Team Leaders
  • Digital Marketers 
  • Social Media Managers 
  • Communications Experts
  • Community Managers
Speakers
avatar for Michelle Alexander

Michelle Alexander

Creative Director, POD Marketing
By day, Michelle Alexander is a Creative Director and Senior Marketing Leader with over 15 years of expertise in enhancing brand awareness and driving growth, currently leading the charge at POD Marketing.By night, Michelle is a Canadian artist with a sweet tooth, creating digital... Read More →
Friday June 13, 2025 11:35am - 12:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

11:35am MDT

AI Can Make Your Marketing Worse (Unless You Know What You’re Doing)
Friday June 13, 2025 11:35am - 12:00pm MDT
Are we using AI to make our marketing better or just faster and cheaper?  In this session, you’ll see how AI can weaken your marketing if you’re not intentional, and how the right mix of data, insight, and creativity can lead to effective results.  

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers
Speakers
avatar for AJ Jones

AJ Jones

CSO, McCann
AJ is first and foremost a fan of creative problem solving and the power of advertising. In a career that has involved working in multiple markets across Europe and North America, AJ has had the good fortune of working on some of the world’s most famous brands and elevating some... Read More →
Sponsors
avatar for The ICA

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →
Friday June 13, 2025 11:35am - 12:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

12:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 12:00pm - 12:30pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 12:00pm - 12:30pm MDT
Headshot Lounge

12:00pm MDT

Lunch Break
Friday June 13, 2025 12:00pm - 1:00pm MDT
Lunch is available for pre-purchase only. If you didn't purchase an Ultimate Ticket or add lunch on to your conference experience and would like to include it, you can purchase lunch ($30) here. The deadline to order is June 1st. Lunch is not available for on-site purchase.

If you didn't purchase lunch, one of the perks of being at the TELUS Convention Centre is the Love Your Lanyard on Stephen Avenue. As a visitor, your event lanyard is your passport to exclusive deals from partner restaurants throughout the downtown neighbourhood. Explore your options and plan ahead.
Friday June 13, 2025 12:00pm - 1:00pm MDT
Keynote Hall & Breakout Room

12:00pm MDT

Charity Hackathon: Turning Ugly Food Into a Good Cause
Friday June 13, 2025 12:00pm - 1:00pm MDT
A mini-hackathon that brings together marketers, creators, and strategists to support Fresh Routes and Odd Bunch Canada. Teams will develop campaigns to reframe “ugly” food and help address food insecurity across Alberta.

Speakers
avatar for Wilson Wong

Wilson Wong

Creative Strategist & Collaborator
Wilson Wong is a creative director, brand strategist, and community builder who brings curiosity, empathy, and a sharp eye for design to everything he does. He’s part of the SocialWest crew this year, lending his creative collaboration skills to help shape something special. Outside... Read More →
Friday June 13, 2025 12:00pm - 1:00pm MDT
The SocialNext Studio

12:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 12:30pm - 1:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 12:30pm - 1:00pm MDT
Headshot Lounge

1:00pm MDT

Don't Sweat the Small Stuff
Friday June 13, 2025 1:00pm - 1:25pm MDT
Are you spinning your wheels with small (rushed) requests?

It usually takes longer to put a small request into your system and deploy the right team member than actually accomplishing the task itself. Because of this, lots of money gets left on the table.

Clients and stakeholders don't want to be surprised with rush charges nor feel unsupported - on the flip side - teams can't always stop what they are doing to accommodate a tiny ask that isn't (actually) urgent.

Discover a simple system to capture revenue, showcase value for your stakeholders, de-stress your team and leave the decision on how urgent a small task (actually) is in your clients hands.

Who should attend?
Team Leaders, Communications Experts, Managers, and Community Managers

Speakers
avatar for Robert Simmons

Robert Simmons

COO & Co-Founder, Paper Crane
Robert Simmons is the co-founder and COO of Paper Crane - an agency focused on creative, web design and development and digital infrastructure.For the past five years, he has been developing systems that showcase transparency for clients and increase team efficiency. He will continue... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

1:00pm MDT

The Customer Decides Your Value, Not You!
Friday June 13, 2025 1:00pm - 1:25pm MDT
In today's fast-paced and competitive market, great brands don’t define their value—your customers do. In this talk, we’ll explore how your brand's success is deeply tied to understanding and responding to your customers' needs, experiences, and expectations. We’ll challenge conventional thinking and encourage you to see your brand through your customers' perspective.

We'll examine how digital experiences, social proof, and personalized engagement influence buying decisions, and I'll show you how defining clear Impact Pillars can strengthen your brand's positioning, enhance customer experiences, and transform your approach to value creation.

You’ll leave with practical strategies and actionable insights that will align your team, foster data-driven decisions, and elevate your customer relationships—ultimately making a lasting impact on your brand's success.

Who should attend?
  • Executives, Managers
  • Digital Marketers
  • Social Media Managers
  • Community Managers
  • Team Leaders
  • Communications Experts
Speakers
avatar for Lisa Genovese

Lisa Genovese

President, BottomLine
Lisa Genovese has served as the President of BottomLine for over a decade, building an international organization focused on delivering exceptional business strategies that drive tangible results. She de_x001f_ines herself as a serial entrepreneur, taking pride not only in leading... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

1:00pm MDT

When (and When Not) to Use AI in Your Content Strategy
Friday June 13, 2025 1:00pm - 1:25pm MDT
In this session, you'll learn all about:
- AI risks and countermeasures to be mindful of
- When and when not to use AI for content

Who should attend?
  • Digital Marketers
  • Managers
Speakers
avatar for Hiba Amin

Hiba Amin

Co-Founder, Creative Little Planet
Hiba is the co-founder of Creative Little Planet, a content collective helping marketing teams build brand and drive growth. She's worked in the SaaS space for over 10 years now with a deep focus on building customer-centric content programs and strategies. She's also worked with... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

1:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 1:00pm - 1:30pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 1:00pm - 1:30pm MDT
Headshot Lounge

1:00pm MDT

The Story Booth: Share Your Calgary Story (And Beyond)
Friday June 13, 2025 1:00pm - 2:00pm MDT
A guided video booth where attendees can record a short story, insight, or lesson learned something worth sharing with the SocialWest community. Think brand story, career pivot, or campaign reflection.

Speakers
avatar for Wilson Wong

Wilson Wong

Creative Strategist & Collaborator
Wilson Wong is a creative director, brand strategist, and community builder who brings curiosity, empathy, and a sharp eye for design to everything he does. He’s part of the SocialWest crew this year, lending his creative collaboration skills to help shape something special. Outside... Read More →
Friday June 13, 2025 1:00pm - 2:00pm MDT
The SocialNext Studio

1:25pm MDT

Transition
Friday June 13, 2025 1:25pm - 1:35pm MDT
Friday June 13, 2025 1:25pm - 1:35pm MDT
Keynote Hall & Breakout Room

1:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 1:30pm - 2:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 1:30pm - 2:00pm MDT
Headshot Lounge

1:35pm MDT

From Studio to AI Simulation: Why Digital Twins Are the Future of Product Visuals
Friday June 13, 2025 1:35pm - 2:00pm MDT
Digital Twins are revolutionizing retail visuals, offering cost-effective, scalable, and immersive 360° experiences that drive conversions and reduce environmental impact.

In this talk, we’ll explore how AI-powered personalization, AR shopping, and next-gen visual commerce all start with building a digital twin of your product catalog.

Learn why adopting digital twins is not just an upgrade, but a competitive necessity for retailers to stay ahead in the future of eCommerce.

Who should attend?
  • Executives
  • Team Leaders
  • Digital Marketers
  • Managers
  • Social Media Managers,
  • Communications Experts
Speakers
avatar for Joel Smith

Joel Smith

Head of Business Development, Nfinite
Joel Smith is a Calgary-based AI strategist, business development executive, and performing artist who blends storytelling with tech. At SocialWest, he explores how generative visuals and digital twins are reshaping retail and brand marketing.
Friday June 13, 2025 1:35pm - 2:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

1:35pm MDT

Women in Leadership: Moving Beyond Listening to Action
Friday June 13, 2025 1:35pm - 2:00pm MDT
Listening to women in the workplace is a significant first step toward equality, but there also needs to be action. Join Carolyn Shaw, President and CCO of Humanity, for an insightful storytelling session on women in leadership. Learn about Carolyn's personal journey, discover the challenges she had to overcome in the traditionally male-dominated advertising industry and hear about the mentors, champions and sponsors who supported her. Gain insight into how to go beyond merely listening and become a more active ally for women in leadership positions.

Who should attend?
  • Team Leaders
  • Executives
  • Managers
Speakers
avatar for Carolyn Shaw

Carolyn Shaw

President, Humanity
Carolyn has over 20 years of advertising, design, and branding experience working with local and global brands. Through her leadership and creative thinking, Carolyn has guided Humanity to redefine the way we think about brands and the role they can play in our lives. She has worked... Read More →
Friday June 13, 2025 1:35pm - 2:00pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

1:35pm MDT

Content Beyond Brand Awareness (And Beyond Boring)
Friday June 13, 2025 1:35pm - 2:00pm MDT
Content shouldn’t just build awareness. it should also drive sales, enable customers, and fuel growth. Derek Hovinga, is an entertaining B2B tech marketing expert, who will inspire and help you create content that moves beyond boring and delivers real business impact.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Social Media Managers


Speakers
avatar for Derek Hovinga

Derek Hovinga

Founder, Sales Enablement & Content Strategist, The Inbound Lab
Derek Hovinga is a B2B tech marketing expert who makes content work harder driving sales, not just likes. Known for his sharp insights and entertaining delivery, he helps companies turn strategy into impact. When he’s not geeking out over content, he’s probably mixing cocktails... Read More →
Friday June 13, 2025 1:35pm - 2:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

2:00pm MDT

Transition
Friday June 13, 2025 2:00pm - 2:10pm MDT
Friday June 13, 2025 2:00pm - 2:10pm MDT
Keynote Hall & Breakout Room

2:10pm MDT

Leveraging LinkedIn: How connecting community can help build your brand
Friday June 13, 2025 2:10pm - 2:35pm MDT
Community building begins with authentic connections, and LinkedIn can be a great platform to cultivate them.

This session focuses on how prioritizing community growth on LinkedIn lays the groundwork for amplifying your professional and personal brand while fostering meaningful engagement.

Discover how amplifying stories, championing others, and building relationships can lead to greater impact and influence in your professional and personal life.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers
Speakers
avatar for Ian Macdonald

Ian Macdonald

Business & Innovation Leader, KPMG
Ian Macdonald is helping emerging and high growth ventures connect, collide, and thrive. As Business & Innovation Leader with KPMG Canada, and leader of KPMG High Growth Ventures based from the Platform Innovation Centre, he’s helping build and support our rapidly growing tech ecosystem... Read More →
Friday June 13, 2025 2:10pm - 2:35pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada

2:10pm MDT

Stop Playing Fair: Master Your Unfair Advantage and Win
Friday June 13, 2025 2:10pm - 2:35pm MDT
Everyone has an unfair advantage, a combination of unique experiences, skills and values. Most never realize their edge and even fewer know how to leverage it to enhance their strategies. Learn how to uncover the unfair advantage within you and your team so you can get the edge on your competition.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers
Speakers
avatar for Dave Thomas

Dave Thomas

Director of Strategy, Everbrave
Dave Thomas is the Strategy Director at Everbrave, a Branding and Growth Marketing agency in Calgary. He is a former Intuit Innovation Catalyst and studied Design Thinking and business model innovation under Alex Osterwalder at Stratgeyzer. He is also the creator of The Strategy of... Read More →
Friday June 13, 2025 2:10pm - 2:35pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

2:10pm MDT

Your Feed is Your Vibe: An Inside Look at Social Search
Friday June 13, 2025 2:10pm - 2:35pm MDT
This presentation explores the evolution of search from Google to TikTok, revealing how social platforms, AI, and visual culture are reshaping what it means to "search."

Who should attend?
  • Team Leaders
  • Social Media Managers
  • Digital Marketers
  • Community Managers
  • Communications Experts




Speakers
avatar for Rae Scott

Rae Scott

Social Media Strategist, H2 Accelerator
Rae Scott has been making online look cool for almost a decade, with experience in tourism, retail, higher education, finance, and non-profit. Her passion for the future of online keeps her on top of the latest social trends and up-to-date on how to use algorithms to clients’ best... Read More →
Sponsors
avatar for H2 Accelerator

H2 Accelerator

H2 Accelerator is a venture-backed program that empowers diverse, early-stage founders across Canada with the capital, mentorship, and community support needed to scale their startups.
Friday June 13, 2025 2:10pm - 2:35pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

2:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 2:30pm - 3:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 2:30pm - 3:00pm MDT
Headshot Lounge

2:35pm MDT

Networking Break with Annex Ales
Friday June 13, 2025 2:35pm - 3:00pm MDT
Take a break with something unexpected. Annex Ales Project is back at SocialWest, pouring their boldest brews and craft sodas for the curious, the unconventional, and the forward-thinking. Founded in 2015 in Calgary, Annex has built a name on experimentation—refusing to settle for safe or ordinary. With six standout beers always on tap, rotating experimental releases, and a lineup of small-batch sodas, Annex brings flavour and creativity to every pour.

This isn’t your standard beer break. Whether you’re sipping a classic pale ale or sampling something a little out there, you’ll taste the spirit of a brewery that’s never been afraid to shake things up. Annex is here for the marketers who like their drinks like they like their ideas—fresh, bold, and a little unexpected.
Sponsors
avatar for Annex Ale Project

Annex Ale Project

Annex produces six year-round beers, way more experimental brews, and a selection of craft sodas—all from our centrally located headquarters in Calgary, Alberta. We claimed our spot on Alberta’s craft brewing map just as it was taking shape in 2015. Since then, we’ve kept experimenting... Read More →
Friday June 13, 2025 2:35pm - 3:00pm MDT
Keynote Hall & Breakout Room

3:00pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 3:00pm - 3:30pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 3:00pm - 3:30pm MDT
Headshot Lounge

3:00pm MDT

A Marketer's Dream: Population Simulators
Friday June 13, 2025 3:00pm - 3:30pm MDT
Traditional data sources are losing reliability. Synthetic data sources are emerging, but not all are reliable or useful. Population simulators offer marketers a truly breakthrough way of accessing and using data for optimizing marketing activity.

Who should attend?
  • Executives
  • Communications Experts
  • Community Managers
  • Digital Marketers
  • Managers
Speakers
avatar for Sabba Quao

Sabba Quao

President, Plus Company
With over 30 years of experience, Sabba Quao is a creative leader, entrepreneur and business strategist. As a digital and social veteran, he has built and grown several platforms and companies across the content, tech and culture space-- including Newsrooms, Filminute and Wealthie... Read More →
avatar for Ray Kong

Ray Kong

CMO, Arima Inc.
Ray is a 30 year veteran of the marketing and insights community. Having held positions on both the client and supplier sides of the fence, he recently threw his hat into the start up ring to help build the tool he always wished he had during his career.
Friday June 13, 2025 3:00pm - 3:30pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

3:30pm MDT

Headshots sponsored by Calgary Economic Development (CED)
Friday June 13, 2025 3:30pm - 4:00pm MDT
Register for a free headshot from Eyes Multimedia in our headshot lounge, sponsored by Calgary Economic Development (CED).

Limited spots available.


Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Friday June 13, 2025 3:30pm - 4:00pm MDT
Headshot Lounge

3:30pm MDT

Turn Followers into Advocates through Community-Led Strategy
Friday June 13, 2025 3:30pm - 4:00pm MDT
The future of marketing is not just about capturing attention but owning the relationship. In this tactical session, Joe Teo, CEO of HeyOrca, will walk you through a step-by-step guide to creating a community-led strategy. Learn how to future-proof your marketing so you’re ready for anything, from algorithm changes to platform bans.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers

Speakers
avatar for Joe Teo

Joe Teo

Chief Executive Orca, HeyOrca
Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build thriving communities. He’s also a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland.
Sponsors
avatar for HeyOrca

HeyOrca

HeyOrca empowers social media managers to collaborate on content, build community, and report on performance—all in one place.
Friday June 13, 2025 3:30pm - 4:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

4:00pm MDT

Wrap-Up & Closing Remarks
Friday June 13, 2025 4:00pm - 4:10pm MDT
Friday June 13, 2025 4:00pm - 4:10pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

8:00pm MDT

SocialWest After Party
Friday June 13, 2025 8:00pm - 11:30pm MDT
Wrap up the week with rooftop views, music, and a relaxed crowd.


Included with all passes
Friday June 13, 2025 8:00pm - 11:30pm MDT
ONE18 EMPIRE
 
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