About me
Bryce has been a driving force behind Lexter’s product development for over three years. With a background steeped in marketing, business development, and an unrelenting obsession with the question, “Does it add value?”, Bryce brings a unique perspective to Lexter’s evolution. From his time at national brands to eBay to freelancing to agency roles, Bryce has honed his expertise in scaling businesses and identifying growth opportunities.
As Lexter transitions from alpha into its ambitious, disruptive goals, Bryce’s leadership ensures that the platform remains user-centric, innovative, and invaluable to clients. As someone with Cree lineage, he has a natural interest in balancing business outcomes with inclusion and the addition of needed, but sometimes overlooked, voices.
In his free time, Bryce is known for his quirky habit of writing bios in the third person—and, of course, finding ways to keep working on Lexter. Ask him about his thoughts on process efficiency, but be prepared for an enthusiastic deep dive.
