About me
Sean McConnell is a seasoned digital marketing leader with over 18 years of experience at the intersection of media, technology, and brand strategy. As Senior National Agency Development Lead at LinkedIn Canada, he partners with top agencies to deliver scalable, performance-driven solutions that connect with modern audiences.
Previously, Sean served as Country Manager and Managing Director at Media Kitchen Canada (now Crispin), where he helped elevate the agency’s market presence and align marketing strategies with client goals. Sean also held various senior leadership roles at Publicis Media and GroupM Canada further cemented his reputation as a forward-thinking strategist, skilled in navigating the evolving worlds of search and social media.
At SocialNext: Toronto, Sean will present "The Business of Influence: Humanizing B2B," exploring how authentic influencer strategies can drive meaningful engagement in the B2B space.