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Friday June 13, 2025 1:00pm - 1:25pm MDT
In today's fast-paced and competitive market, great brands don’t define their value—your customers do. In this talk, we’ll explore how your brand's success is deeply tied to understanding and responding to your customers' needs, experiences, and expectations. We’ll challenge conventional thinking and encourage you to see your brand through your customers' perspective.

We'll examine how digital experiences, social proof, and personalized engagement influence buying decisions, and I'll show you how defining clear Impact Pillars can strengthen your brand's positioning, enhance customer experiences, and transform your approach to value creation.

You’ll leave with practical strategies and actionable insights that will align your team, foster data-driven decisions, and elevate your customer relationships—ultimately making a lasting impact on your brand's success.

Who should attend?
  • Executives, Managers
  • Digital Marketers
  • Social Media Managers
  • Community Managers
  • Team Leaders
  • Communications Experts
Speakers
avatar for Lisa Genovese

Lisa Genovese

President, BottomLine
Lisa Genovese has served as the President of BottomLine for over a decade, building an international organization focused on delivering exceptional business strategies that drive tangible results. She de_x001f_ines herself as a serial entrepreneur, taking pride not only in leading... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

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