SocialWest

I lead marketing for two distinct brands—one B2B, focused on structural building materials like lumber, and one B2C, offering highly personalized post frame buildings. It’s a unique challenge that requires frequent (sometimes hourly) pivots: from positioning commodities in a price-driven market to building emotional and aspirational connections in a niche market. It also means constantly balancing the long-term brand-building work with the short-term demands of growth marketing.

I manage a small in-house team, agency partners, and several external vendors while driving performance across web, social, and paid channels. With a strong analytical focus, I’ve worked to elevate our standards for reporting and attribution—building systems that support more efficient spend, accountability, and smarter, more agile decision-making. Most recently, I’ve overseen two full website redesigns that have directly improved organic traffic, engagement, and conversions through stronger SEO, clearer content strategy, and better UX.

I’m especially interested in conversing about how other marketers report on brand marketing to executive teams—whether that’s through smarter metrics, blended attribution models, or strategic narrative-building. I’d also love to connect on how teams are using automation tools to stretch lean resources, or how seasoned leaders approach people management in fast-moving environments.

And if none of that sparks a conversation, I can always talk hockey.