Name: AI Can Make Your Marketing Worse (Unless You Know What You’re Doing)
Start: 2025-06-13T11:35:00-0600
End: 2025-06-13T12:00:00-0600

Friday June 13, 2025 11:35am - 12:00pm MDT

Keynote Hall

Are we using AI to make our marketing better or just faster and cheaper? In this session, you’ll see how AI can weaken your marketing if you’re not intentional, and how the right mix of data, insight, and creativity can lead to effective results.

Who should attend?

Executives
Managers
Team Leaders
Digital Marketers
Social Media Managers
Communications Experts
Community Managers

Speakers

AJ Jones

CSO, McCann

AJ is first and foremost a fan of creative problem solving and the power of advertising. In a career that has involved working in multiple markets across Europe and North America, AJ has had the good fortune of working on some of the world’s most famous brands and elevating some... Read More →

Sponsors

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →

Friday June 13, 2025 11:35am - 12:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

Keynote

Attendees (69)

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SocialWest

AJ Jones

The ICA

Attendees (69)

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