Name: Turn Followers into Advocates through Community-Led Strategy
Start: 2025-06-13T15:30:00-0600
End: 2025-06-13T16:00:00-0600

Friday June 13, 2025 3:30pm - 4:00pm MDT

Keynote Hall

The future of marketing is not just about capturing attention but owning the relationship. In this tactical session, Joe Teo, CEO of HeyOrca, will walk you through a step-by-step guide to creating a community-led strategy. Learn how to future-proof your marketing so you’re ready for anything, from algorithm changes to platform bans.

Who should attend?

Executives
Managers
Team Leaders
Digital Marketers
Social Media Managers
Communications Experts
Community Managers

Speakers

Joe Teo

Chief Executive Orca, HeyOrca

Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build thriving communities. He’s also a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland.

Sponsors