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Thursday June 12, 2025 1:00pm - 1:25pm MDT
This panel discussion examines the strategic tensions between allocating marketing resources to short-term performance campaigns versus long-term brand building initiatives.

Who should attend?
Executives, Managers, and Team Leaders
Speakers
avatar for Vanessa McNabb

Vanessa McNabb

Sr. Director, Global Marketing, Smart Technologies
Vanessa is a seasoned Marketing and Sales leader with over 20 years of cross-industry experience, including Tech, Telecom, and Consumer Packaged Goods. She spent over a decade at Shaw Communications in senior roles across Brand, Marketing, Sales, Finance, Business Planning, and Product... Read More →
avatar for Kristine Neil

Kristine Neil

Partner, Stone-Olafson
Kristine began her career in consumer brand and retail marketing before spending two decades in the market research industry. She is currently a partner at Stone-Olafson, where she helps organizations measure and improve brand performance and uncover opportunities with their audi... Read More →
avatar for John Pieri

John Pieri

Senior Vice President - Culture, Communications & Marketing, ATB Financial
Perhaps best known for his witty Dad jokes, for over 25 years John has had the privilege of leading many amazing humans and teams across almost all aspects of the Brand and MarComm spectrum. Today he is an imperfect leader at ATB Financial where we strives to fail fast and learn... Read More →
avatar for Vassilis Douros

Vassilis Douros

Head of Digital and Media Marketing, TELUS Consumer Solutions, TELUS
Marketing leader passionate about digital innovation, with global experience spanning the Athens 2004 Olympics, European gaming brands, and Canadian retail, aviation, and TELCO sectors. I specialize in digital and marketing strategy while also spending free time co-hosting The Sleeping... Read More →
Sponsors
avatar for The Calgary Marketing Association

The Calgary Marketing Association

The Calgary Marketing Association connects and supports marketing professionals through events, networking, and educational opportunities that elevate the local marketing community.
Thursday June 12, 2025 1:00pm - 1:25pm MDT
Breakout 2 Telus Convention Centre, Calgary, AB, Canada

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