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Thursday, June 12
 

11:00am MDT

How to Transform Your Brand from Being Ignored to Being Embraced by Everyone Using Inclusive Marketing
Thursday June 12, 2025 11:00am - 11:25am MDT
Breakout 1
Using content as the corner pillar, the session will explain how marketers can use inclusive marketing techniques - Purposeful messaging, Accessibility(beyond alt text + digital) and CARE (Cultural sensitivity, representation, story telling & community building) to grow.

Who should attend?
Social Media Managers, Digital Marketers, Community Managers, Communications Experts, and Executives
Speakers
avatar for Josephine David

Josephine David

Communications & Partnerships Lead, Pedesting
Josephine is a communications professional with a background in business and social development. She handles the marketing efforts at Pedesting particularly around brand building, story telling and partner relations. Besides marketing, she hosts meaningful conversations on inclusive... Read More →
Thursday June 12, 2025 11:00am - 11:25am MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1

11:35am MDT

Crafting Customer Journeys that Convert Again & Again
Thursday June 12, 2025 11:35am - 12:00pm MDT
Breakout 1
Discover how to craft customer journeys using email marketing that engage at every stage, save time with automation, and turn customers into loyal, repeat buyers and brand advocates. Learn how to build systems that work for you, turning your customers into your best marketers.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Community Managers, and Team Leaders
Speakers
avatar for Julie Ogilvie

Julie Ogilvie

Digital Marketing Strategist, Julie Ogilvie
Julie Ogilvie is a digital marketing strategist dedicated to fuelling the growth of heart-driven solopreneurs & micro-teams looking to build a loyal online community that is connected and invested. Her systems and strategies centre around sustainable practices and profitable automations... Read More →
Thursday June 12, 2025 11:35am - 12:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1

1:00pm MDT

Rebranding Done Right (and Wrong)
Thursday June 12, 2025 1:00pm - 1:25pm MDT
Breakout 1
Go behind-the-curtain and learn from the successes and failures of a real life rebrand journey. In this co-presented, warts-and-all case study presentation, you’ll hear both the client- and agency side perspective on what went well and what didn’t–and take away key lessons for building effective agency partnerships, finding the beating heart of your organization, and taking your brand to the next level.

Who should attend?
Communications Experts
Speakers
avatar for Lee Casey

Lee Casey

Branding & Digital Design, Hatched London
Lee Casey is founder and creative direction of Hatched London, where he inspires brands to lead with heart. For nearly 20 years he has been helping brands positively shape their audience perceptions and experiences through branding, design, content, advertising, web and technolog... Read More →
avatar for Matt Hayles

Matt Hayles

VP, Revenue, urllo
Matt Hayles is VP revenue at urllo, formerly EasyRedir, where he supports the sales, marketing and customer success teams to build their brand, acquire customers and grow revenue.
Thursday June 12, 2025 1:00pm - 1:25pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1

1:35pm MDT

Pocket Production & Storytelling
Thursday June 12, 2025 1:35pm - 2:00pm MDT
Breakout 1
Learn how to create high-quality, engaging videos using just your smartphone. This session will cover essential production techniques, storytelling strategies, and practical tips to maximize impact on social media. Perfect for marketers looking to produce professional content on the go.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Team Leaders, and Community Managers
Speakers
avatar for Will Yang

Will Yang

Founder & CEO, Differo Ltd.
Will Yang is the Founder and CEO of Differo, a creative agency specializing in content production and storytelling. With extensive experience in video production, branding, and digital marketing, he has worked with major brands like Tourism Nova Scotia, Discover Halifax, and Halifax... Read More →
Thursday June 12, 2025 1:35pm - 2:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1

2:10pm MDT

Digital Empathy: Crafting Customer-Centric Marketing
Thursday June 12, 2025 2:10pm - 2:35pm MDT
Breakout 1
In the ever-evolving digital landscape, understanding and addressing your customers’ unique needs is the key to building meaningful connections. This session delves into how customer-centric strategies can transform your digital marketing efforts. Learn actionable tactics to foster loyalty, drive engagement, and create lasting relationships in the digital realm by putting your customers at the heart of your marketing strategy.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, and Managers
Speakers
avatar for Lauren Telfer

Lauren Telfer

Director of Marketing & Communications, Canadian Rocky Mountain Resorts
With most of her career rooted in tourism and Canadian Rocky Mountain Resorts, Lauren is passionate about creating stories and strategies that showcase hospitality experiences and the Rockies at their finest. A brief adventure into B2B emergency management SaaS added a unique twist... Read More →
Thursday June 12, 2025 2:10pm - 2:35pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1
 
Friday, June 13
 

11:00am MDT

Building a High-Impact Influencer Marketing Strategy
Friday June 13, 2025 11:00am - 11:25am MDT
Breakout 1
A practical exploration of the tactics and best practices for crafting impactful influencer campaigns, leveraging organic and paid strategies, and managing a dynamic influencer roster for sustained brand growth and engagement.

Who should attend?
  • Team Leaders
  • Digital Marketers
  • Communications Experts
  • Social Media Managers
  • Community Managers
Speakers
avatar for Umair Tazeem

Umair Tazeem

Founder, CEO, Embold
Umair Tazeem is the Founder and CEO of Embold, a Canadian influencer marketing platform he started in 2018. With his guidance, Embold has become a successful startup in Calgary, aiming to make influencer marketing more accessible to businesses in Canada. Before Embold, Umair worked... Read More →
Sponsors
avatar for Embold

Embold

Embold helps Canadian brands succeed through influencer marketing by connecting them with top micro-influencers. Their platform enables brands to launch authentic campaigns that resonate with local audiences.
Friday June 13, 2025 11:00am - 11:25am MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1

11:35am MDT

The Call of the Wild
Friday June 13, 2025 11:35am - 12:00pm MDT
Breakout 1
In 2024, Daughter named and branded the Calgary Wild FC. Keli Pollock and Wild FC client Kelly Mannix will talk about the value of creating a deeply engaging brand world.

Who should attend?
  • Managers
  • Social Media Managers
  • Communications Experts
  • Executives
Speakers
avatar for Kelly Mannix

Kelly Mannix

Director of Brand, Calgary Wild FC
Director of Brand at Calgary Wild FC, the first professional women's soccer club! I believe that relationships are the glue in life, both personally and professionally. I try to live by my Grandpa's wise words that, "your health is your wealth."
avatar for Keli Pollock

Keli Pollock

Partner & Chief Creative Officer, Daughter Creative
Keli Pollock, Partner and Chief Creative Officer at Daughter, is known for her exceptional work ethic and relentless passion for creativity. With over 30 years of industry experience, she has helped transform Daughter into one of Calgary's most dynamic creative agencies.
Friday June 13, 2025 11:35am - 12:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1

1:00pm MDT

Don't Sweat the Small Stuff
Friday June 13, 2025 1:00pm - 1:25pm MDT
Breakout 1
Are you spinning your wheels with small (rushed) requests?

It usually takes longer to put a small request into your system and deploy the right team member than actually accomplishing the task itself. Because of this, lots of money gets left on the table.

Clients and stakeholders don't want to be surprised with rush charges nor feel unsupported - on the flip side - teams can't always stop what they are doing to accommodate a tiny ask that isn't (actually) urgent.

Discover a simple system to capture revenue, showcase value for your stakeholders, de-stress your team and leave the decision on how urgent a small task (actually) is in your clients hands.

Who should attend?
Team Leaders, Communications Experts, Managers, and Community Managers

Speakers
avatar for Robert Simmons

Robert Simmons

COO & Co-Founder, Paper Crane
Robert Simmons is the co-founder and COO of Paper Crane - an agency focused on creative, web design and development and digital infrastructure.For the past five years, he has been developing systems that showcase transparency for clients and increase team efficiency. He will continue... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1

1:35pm MDT

From Studio to AI Simulation: Why Digital Twins Are the Future of Product Visuals
Friday June 13, 2025 1:35pm - 2:00pm MDT
Breakout 1
Digital Twins are revolutionizing retail visuals, offering cost-effective, scalable, and immersive 360° experiences that drive conversions and reduce environmental impact.

In this talk, we’ll explore how AI-powered personalization, AR shopping, and next-gen visual commerce all start with building a digital twin of your product catalog.

Learn why adopting digital twins is not just an upgrade, but a competitive necessity for retailers to stay ahead in the future of eCommerce.

Who should attend?
  • Executives
  • Team Leaders
  • Digital Marketers
  • Managers
  • Social Media Managers,
  • Communications Experts
Speakers
avatar for Joel Smith

Joel Smith

Head of Business Development, Nfinite
Joel Smith is a Calgary-based AI strategist, business development executive, and performing artist who blends storytelling with tech. At SocialWest, he explores how generative visuals and digital twins are reshaping retail and brand marketing.
Friday June 13, 2025 1:35pm - 2:00pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1

2:10pm MDT

Leveraging LinkedIn: How connecting community can help build your brand
Friday June 13, 2025 2:10pm - 2:35pm MDT
Breakout 1
Community building begins with authentic connections, and LinkedIn can be a great platform to cultivate them.

This session focuses on how prioritizing community growth on LinkedIn lays the groundwork for amplifying your professional and personal brand while fostering meaningful engagement.

Discover how amplifying stories, championing others, and building relationships can lead to greater impact and influence in your professional and personal life.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers
Speakers
avatar for Ian Macdonald

Ian Macdonald

Business & Innovation Leader, KPMG
Ian Macdonald is helping emerging and high growth ventures connect, collide, and thrive. As Business & Innovation Leader with KPMG Canada, and leader of KPMG High Growth Ventures based from the Platform Innovation Centre, he’s helping build and support our rapidly growing tech ecosystem... Read More →
Friday June 13, 2025 2:10pm - 2:35pm MDT
Breakout 1 Telus Convention Centre, Calgary, AB, Canada
  Breakout Session 1
 
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