SocialWest

TBC

This session explores the power of earned media—what it is, why it matters, and how to make it work for you. Learn how to craft impactful stories and maximize their reach using the PRAC (Public Relations Audience-Centered) Approach to connect more effectively with your audience.

Who should attend?
Executives, Managers, Team Leaders, Communications Experts, and Community Managers

This panel discussion examines the strategic tensions between allocating marketing resources to short-term performance campaigns versus long-term brand building initiatives.

Who should attend?
Executives, Managers, and Team Leaders

What is first party data?
Why is it important?
How can we get more of it?

Who should attend?
Digital Marketers, Team Leaders, and Executives

The conversation around masculinity is evolving and consumers are seeking authenticity, and brands that embrace a more inclusive and progressive approach to masculinity. This session explores how marketers can shift outdated narratives, challenge stereotypes, and craft campaigns that resonate across demographics—while staying true to their brand identity.

Who should attend?
Digital Marketers, Communications Experts, Community Managers, Social Media Managers, and Managers

As marketers, especially those that are in-house, we are asked to do it all. This includes responding to a crisis, but what if you had a hunch that there could be kick back to your latest company announcement, or that your brand will be asked to speak on a current events topic? In this session, join Sam Beck as she walks you through the tips, tools, and tricks of how to prepare your organization for the worst, while hoping for the best.

Who should attend?
Executives, Managers, Social Media Managers, Community Managers, and Team Leaders

You have a personal brand, whether you realize it or not! Don’t let chance shape yours—learn how to steer your brand with intention.

This session will equip you with tangible tips and a framework to build or refine your personal brand this year.

Let’s make sure your narrative is less “meh” and more memorable!

Who should attend?

• Executives, Managers
• Team Leaders
• Digital Marketers 
• Social Media Managers 
• Communications Experts
• Community Managers

In today's fast-paced and competitive market, great brands don’t define their value—your customers do. In this talk, we’ll explore how your brand's success is deeply tied to understanding and responding to your customers' needs, experiences, and expectations. We’ll challenge conventional thinking and encourage you to see your brand through your customers' perspective.

We'll examine how digital experiences, social proof, and personalized engagement influence buying decisions, and I'll show you how defining clear Impact Pillars can strengthen your brand's positioning, enhance customer experiences, and transform your approach to value creation.

You’ll leave with practical strategies and actionable insights that will align your team, foster data-driven decisions, and elevate your customer relationships—ultimately making a lasting impact on your brand's success.

Who should attend?

• Executives, Managers
• Digital Marketers
• Social Media Managers
• Community Managers
• Team Leaders
• Communications Experts

Listening to women in the workplace is a significant first step toward equality, but there also needs to be action. Join Carolyn Shaw, President and CCO of Humanity, for an insightful storytelling session on women in leadership. Learn about Carolyn's personal journey, discover the challenges she had to overcome in the traditionally male-dominated advertising industry and hear about the mentors, champions and sponsors who supported her. Gain insight into how to go beyond merely listening and become a more active ally for women in leadership positions.

Who should attend?

• Team Leaders
• Executives
• Managers

Everyone has an unfair advantage, a combination of unique experiences, skills and values. Most never realize their edge and even fewer know how to leverage it to enhance their strategies. Learn how to uncover the unfair advantage within you and your team so you can get the edge on your competition.

Who should attend?

• Executives
• Managers
• Team Leaders
• Digital Marketers
• Social Media Managers
• Communications Experts
• Community Managers