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Thursday, June 12
 

8:45am MDT

Welcome Remarks
Thursday June 12, 2025 8:45am - 9:00am MDT
Thursday June 12, 2025 8:45am - 9:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:00am MDT

Neil Patel - TBC
Thursday June 12, 2025 9:00am - 9:30am MDT
TBA

Who should attend?
Speakers
avatar for Neil Patel

Neil Patel

Co-founder, NP Digital
Neil Patel is the co-founder of NP Digital and a globally recognized marketing expert. Named a top influencer by The Wall Street Journal and a top 10 marketer by Forbes, he’s also a New York Times bestselling author.
Sponsors
avatar for NP Digital

NP Digital

NP Digital is a global award-winning digital marketing agency. They specialize in performance marketing, offering services in data analytics, SEO, paid media, and creative strategies to drive business growth.
Thursday June 12, 2025 9:00am - 9:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:30am MDT

Digital Domination
Thursday June 12, 2025 9:30am - 10:00am MDT
Capture, Nurture and Close with AI Powered Tools & Insights

Who should attend?
Managers, Team Leaders, Social Media Managers, Communications Experts, Digital Marketers, Executives, and Community Managers
Speakers
avatar for John Bermudez

John Bermudez

Business Development, HighLevel
John Bermudez educates thousands of HighLevel Customers week over week on how to capture, nurture and close with AI powered tools.
Sponsors
avatar for HighLevel

HighLevel

HighLevel, the "all things marketing" solution for entrepreneurs, marketers, and agencies, propels marketing success with a user-friendly all-in-one platform. Our AI-powered solution spans sales, marketing, and CRM, offering a customizable white-labeled version for brand strength... Read More →
Thursday June 12, 2025 9:30am - 10:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

10:00am MDT

Finding the sweet spot in MarTech, AdTech and Social
Thursday June 12, 2025 10:00am - 10:30am MDT
James will explore how a single platform bringing together first party data, digital identifier data for ads and social platforms allows you to achieve the most effective marketing for your brand.

Who should attend?
Executives, Managers, Team Leaders, Digital Marketers, Social Media Managers, and Communications Experts
Speakers
avatar for James Alty

James Alty

Founder & Managing Director, Apteco Limited
James is the founder of British independent software vendor Apteco, a global leader in marketing technology. James is a technologist at heart, now responsible for ensuring we meet our clients’ needs with powerful software and great services.
Thursday June 12, 2025 10:00am - 10:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

11:00am MDT

Inbox Intelligence: From Spammy to Savvy—What Actually Works in Email Marketing Today
Thursday June 12, 2025 11:00am - 11:25am MDT
Your emails aren’t being ignored—they’re getting filtered, overlooked, or mistimed. This no-fluff session breaks down what truly works in email marketing today, covering deliverability, content, and automation. Expect practical strategies and real-world examples that get emails opened, clicked, and converting.


Who should attend?
Executives, Team Leaders, Digital Marketers, Managers, Social Media Managers, Communications Experts, & Community Managers
Speakers
avatar for Geoffrey Blanc

Geoffrey Blanc

General Manager, Cyberimpact
Geoffrey Blanc brings over 18 years of digital leadership, with deep expertise in e-commerce and ERP integration. As General Manager of Cyberimpact, he now leads one of Canada’s leading email marketing platforms, trusted by thousands of organizations. Under his strategic direction... Read More →
Sponsors
avatar for CyberImpact

CyberImpact

Cyberimpact is a Canadian email marketing platform designed to help small businesses and organizations create powerful email marketing campaigns with ease. They offer features like marketing automation, landing pages, and a user-friendly email editor
Thursday June 12, 2025 11:00am - 11:25am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

11:35am MDT

Conversations Drive Decisions
Thursday June 12, 2025 11:35am - 12:00pm MDT
In 2025 and in all categories, Reddit conversations drive brand considerations and decisions. This presentation shows how Reddit is becoming both a source of answers for people every day and then connecting that intent with stories marketers are ready to tell.

Who should attend?
Digital Marketers, Executives, Managers, Social Media Managers, Team Leaders, Communications Experts, and Community Managers
Speakers
avatar for Blake Smith

Blake Smith

Head of Mid Market Sales, Canada, Reddit
Use exisiting
Thursday June 12, 2025 11:35am - 12:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

1:00pm MDT

From Chaos to Conversion: What’s Actually Working (and what isn't) in Meta Ads in 2025
Thursday June 12, 2025 1:00pm - 1:25pm MDT
From platform updates to new AI-driven ad tools, the Meta Ads space is evolving fast—and keeping up can feel chaotic. In this session, we’ll explore what’s actually working (and what’s not) in 2025 so that you can ditch what’s outdated, embrace what’s effective, and walk away with actionable insights to be able to leverage ads with success, today.

Who should attend?
Digital Marketers, Social Media Managers, Communications Experts, Managers, Team Leaders, and Executives
Speakers
avatar for Caley Dimmock

Caley Dimmock

CEO / Founder, Dimik Creative Group Inc.
Caley Dimmock, CEO and Founder of Dimik Creative Group, isn’t just managing ads for clients—she’s mastering them. With over $10 million in ad spend under her belt and a killer 10x ROAS, she’s here to show you what’s possible when data meets bold strategy. But Caley doesn’t... Read More →
Thursday June 12, 2025 1:00pm - 1:25pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

1:35pm MDT

Blue Sky Thinking - Building Calgary's Brand
Thursday June 12, 2025 1:35pm - 2:00pm MDT
A year into Calgary now being known as the Blue Sky City, Calgary Economic Development will share how it developed its expression of the brand for business decision makers and talent with its new marketing campaign. Hear insights on the campaign's creative and media strategy, and how the team pivoted in the face of global economic uncertainty caused by tariffs.
Speakers
avatar for Jennifer Radostits

Jennifer Radostits

Senior Director, Brand, Marketing & Activations, Calgary Economic Development
A brand strategist at heart, Jennifer is a seasoned marketer with over twenty years of experience shaping brands and cultivating experiences. In her role at Calgary Economic Development overseeing Brand, Marketing and Activations, she is in the enviable position of sharing with the... Read More →
Sponsors
avatar for CED (Calgary Economic Development)

CED (Calgary Economic Development)

Calgary Economic Development supports local business growth and innovation while attracting investment to Calgary’s dynamic economy.
Thursday June 12, 2025 1:35pm - 2:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

2:10pm MDT

Alchemy of Effectiveness: A Focus On Canada Sneak Peek
Thursday June 12, 2025 2:10pm - 2:35pm MDT
Explore how Canadian agencies are driving marketing effectiveness with data from the 2024 Effie competition. Learn how campaign inputs like media spend and strategy translate into business results like brand growth and customer acquisition. Gain actionable insights to elevate your marketing efforts for long-term success.

Who should attend?
  • Executives
  • Team Leaders

Speakers
avatar for Paul Tedesco

Paul Tedesco

Volunteer Chair, Canadian Marketing Effectiveness Council, Institute of Canadian Agencies (ICA)
Paul has over 25 years of experience in building some of Canada's leading CRM, digital, data, and analytics agencies. With a focus on guiding customers through their journey to engagement and conversion, Paul leverages his extensive expertise in data-driven marketing and sales enablement... Read More →
Sponsors
avatar for The ICA

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →
Thursday June 12, 2025 2:10pm - 2:35pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

3:00pm MDT

Canada's Digital Advertising Landscape: Facts and Figures from our Forecasts
Thursday June 12, 2025 3:00pm - 3:30pm MDT
Digital will account for more than three-quarters of total ad spending in Canada in 2025. This presentation will feature EMARKETER's latest forecasts for ad spending, focusing on the high growth areas like connected TV and retail media. It will also highlight the moving and shaking formats and companies that make the digital ad ecosystem an essential investment area for brands and agencies.

Who should attend?
  • Digital Marketers
  • Executives
  • Social Media Managers
Speakers
avatar for Paul Briggs

Paul Briggs

Principal Analyst, Canada, EMARKETER
Paul Briggs is EMARKETER’s Principal Analyst, Canada, based in Kitchener-Waterloo, Ontario. Since joining eMarketer in 2013, Paul has covered all forms of digital media in Canada including advertising, mobile, social media, video and ecommerce. He is a frequent media contributor... Read More →
Thursday June 12, 2025 3:00pm - 3:30pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

3:30pm MDT

The New Rules of Marketing —Unlocking The Secret Framework That Top Brands Use to Drive Growth in an Over-Saturated World
Thursday June 12, 2025 3:30pm - 4:00pm MDT
In 2025, the marketing landscape has changed drastically from what it was even just a few years ago. Understanding the current dynamics of online audiences, the digital platforms they spend time on, and their content consumption behaviour will arm marketers for success, in 2025 and beyond. This presentation provides an in-depth analysis on just that.

Who should attend?
Executives, Managers, Digital Marketers,Social Media Managers, and Communications Experts
Speakers
avatar for Charlie Grinnell

Charlie Grinnell

Co-CEO, RightMetric
Charlie Grinnell has led digital at brands like Red Bull, Aritzia, and Arc'teryx. Nowadays he's the Co-CEO of marketing research startup, RightMetric—where he helps marketers unlock growth with audience, competitor, and content insights.
Thursday June 12, 2025 3:30pm - 4:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

4:00pm MDT

Wrap-Up & Closing Remarks
Thursday June 12, 2025 4:00pm - 4:10pm MDT
Thursday June 12, 2025 4:00pm - 4:10pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada
 
Friday, June 13
 

8:45am MDT

Welcome Remarks
Friday June 13, 2025 8:45am - 9:00am MDT
Friday June 13, 2025 8:45am - 9:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:00am MDT

Breaking the Growth Barrier in Social Media: Insider Tactics From the Top-Ranking Social Media Channels
Friday June 13, 2025 9:00am - 9:30am MDT
In today’s rapidly evolving digital landscape, which social media platforms truly drive business growth—and how can your brand harness their potential? This session dives deep into the high-impact networks that are breaking through the noise and helping brands achieve real results. Backed by the latest data and compelling case studies, you’ll uncover where to invest your time and resources for maximum return. Learn how to expand into new markets, seize emerging opportunities, and outperform your competitors—without draining your budget or burning out your team.

Who should attend?
Social Media Managers, Digital Marketers, Executives, and Community Managers


Speakers
avatar for Anniston Ward

Anniston Ward

PR, Events, and Education Specialist, Metricool
Anniston Ward is a dynamic marketing professional with a proven track record of driving impact across multiple disciplines at Metricool. With over two years of hands-on experience, her journey has been anything but traditional—spanning SEO copywriting, influencer collaborations... Read More →
Sponsors
avatar for Metricool

Metricool

Metricool is a social media analytics and management platform designed to help marketers plan, measure, and grow their online presence.
Friday June 13, 2025 9:00am - 9:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

9:30am MDT

Enshittification and The Current State of Everything
Friday June 13, 2025 9:30am - 10:00am MDT
A light-hearted (and often irreverent) look at the designs we love to hate. From Netflix's infuriating autoplay to Sonos' disastrous app redesign—we'll explore how these user hostile decisions happen, what it means for digital professionals, and how we move forward from here.

What you'll learn:
- How the slow creep of "enshittification" is impacting the digital landscape
- What you can do to identify and push back against this trend
- Why a user-centric approach is needed now more than ever

Who should attend?
Executives, Managers, Team Leaders, and Digital Marketers
Speakers
avatar for Andrew  Turnbull

Andrew Turnbull

Managing Director, UX and Product, Evans Hunt
Andrew leads the User Experience (UX) and Product practices at Evans Hunt. He's a tireless advocate for user-centred thinking, and quick on his feet with a sketch or a diagram to frame an opportunity.His perspective as a design leader is informed by 15 years of diverse industry experience... Read More →
Friday June 13, 2025 9:30am - 10:00am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

10:00am MDT

LinkedIn TBC
Friday June 13, 2025 10:00am - 10:30am MDT
TBC
Speakers
avatar for Sean McConnell

Sean McConnell

Sr. National Agency Development Lead, Canada, LinkedIn
Sean McConnell is a seasoned digital marketing leader with over 18 years of experience at the intersection of media, technology, and brand strategy. As Senior National Agency Development Lead at LinkedIn Canada, he partners with top agencies to deliver scalable, performance-driven... Read More →
Sponsors
avatar for LinkedIn

LinkedIn

LinkedIn is a professional networking platform that helps individuals and businesses connect, share experiences, and find job opportunities.
Friday June 13, 2025 10:00am - 10:30am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

11:00am MDT

PR Nightmares: How A Disaster Can Become Your Best Brand Awareness Tool
Friday June 13, 2025 11:00am - 11:25am MDT
In 2016, a brewpub and a mosque earned unwanted national media attention. This story is about why content goes viral and how to use social media to navigate a crisis.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers

Speakers
avatar for Joshua Counsil

Joshua Counsil

Co-Founder, Good Robot Brewing Company
Raised by murder mystery dinner theatre owners, Josh is a recovering engineer turned entrepreneur. In 2014, he and his buddies quit their engineering careers and founded Good Robot Brewing in Halifax, which started with a scrappy brewpub and grew into 3 bars, export wholesales, and... Read More →
Friday June 13, 2025 11:00am - 11:25am MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

11:35am MDT

AI Can Make Your Marketing Worse (Unless You Know What You’re Doing)
Friday June 13, 2025 11:35am - 12:00pm MDT
Are we using AI to make our marketing better or just faster and cheaper?  In this session, you’ll see how AI can weaken your marketing if you’re not intentional, and how the right mix of data, insight, and creativity can lead to effective results.  

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers
Speakers
avatar for AJ Jones

AJ Jones

CSO, McCann
AJ is first and foremost a fan of creative problem solving and the power of advertising. In a career that has involved working in multiple markets across Europe and North America, AJ has had the good fortune of working on some of the world’s most famous brands and elevating some... Read More →
Sponsors
avatar for The ICA

The ICA

The ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its mission is to positively shape the business environment for agencies to thrive by working to amplify, protect, and transform its members, their people, and the... Read More →
Friday June 13, 2025 11:35am - 12:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

1:00pm MDT

When (and When Not) to Use AI in Your Content Strategy
Friday June 13, 2025 1:00pm - 1:25pm MDT
In this session, you'll learn all about:
- AI risks and countermeasures to be mindful of
- When and when not to use AI for content

Who should attend?
  • Digital Marketers
  • Managers
Speakers
avatar for Hiba Amin

Hiba Amin

Co-Founder, Creative Little Planet
Hiba is the co-founder of Creative Little Planet, a content collective helping marketing teams build brand and drive growth. She's worked in the SaaS space for over 10 years now with a deep focus on building customer-centric content programs and strategies. She's also worked with... Read More →
Friday June 13, 2025 1:00pm - 1:25pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

1:35pm MDT

Content Beyond Brand Awareness (And Beyond Boring)
Friday June 13, 2025 1:35pm - 2:00pm MDT
Content shouldn’t just build awareness. it should also drive sales, enable customers, and fuel growth. Derek Hovinga, is an entertaining B2B tech marketing expert, who will inspire and help you create content that moves beyond boring and delivers real business impact.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Social Media Managers


Speakers
avatar for Derek Hovinga

Derek Hovinga

Founder, Sales Enablement & Content Strategist, The Inbound Lab
Derek Hovinga is a B2B tech marketing expert who makes content work harder driving sales, not just likes. Known for his sharp insights and entertaining delivery, he helps companies turn strategy into impact. When he’s not geeking out over content, he’s probably mixing cocktails... Read More →
Friday June 13, 2025 1:35pm - 2:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

2:10pm MDT

Your Feed is Your Vibe: An Inside Look at Social Search
Friday June 13, 2025 2:10pm - 2:35pm MDT
This presentation explores the evolution of search from Google to TikTok, revealing how social platforms, AI, and visual culture are reshaping what it means to "search."

Who should attend?
  • Team Leaders
  • Social Media Managers
  • Digital Marketers
  • Community Managers
  • Communications Experts




Speakers
avatar for Rae Scott

Rae Scott

Social Media Strategist, H2 Accelerator
Rae Scott has been making online look cool for almost a decade, with experience in tourism, retail, higher education, finance, and non-profit. Her passion for the future of online keeps her on top of the latest social trends and up-to-date on how to use algorithms to clients’ best... Read More →
Sponsors
avatar for H2 Accelerator

H2 Accelerator

H2 Accelerator is a venture-backed program that empowers diverse, early-stage founders across Canada with the capital, mentorship, and community support needed to scale their startups.
Friday June 13, 2025 2:10pm - 2:35pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

3:00pm MDT

A Marketer's Dream: Population Simulators
Friday June 13, 2025 3:00pm - 3:30pm MDT
Traditional data sources are losing reliability. Synthetic data sources are emerging, but not all are reliable or useful. Population simulators offer marketers a truly breakthrough way of accessing and using data for optimizing marketing activity.

Who should attend?
  • Executives
  • Communications Experts
  • Community Managers
  • Digital Marketers
  • Managers
Speakers
avatar for Sabba Quao

Sabba Quao

President, Plus Company
With over 30 years of experience, Sabba Quao is a creative leader, entrepreneur and business strategist. As a digital and social veteran, he has built and grown several platforms and companies across the content, tech and culture space-- including Newsrooms, Filminute and Wealthie... Read More →
avatar for Ray Kong

Ray Kong

CMO, Arima Inc.
Ray is a 30 year veteran of the marketing and insights community. Having held positions on both the client and supplier sides of the fence, he recently threw his hat into the start up ring to help build the tool he always wished he had during his career.
Friday June 13, 2025 3:00pm - 3:30pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

3:30pm MDT

Turn Followers into Advocates through Community-Led Strategy
Friday June 13, 2025 3:30pm - 4:00pm MDT
The future of marketing is not just about capturing attention but owning the relationship. In this tactical session, Joe Teo, CEO of HeyOrca, will walk you through a step-by-step guide to creating a community-led strategy. Learn how to future-proof your marketing so you’re ready for anything, from algorithm changes to platform bans.

Who should attend?
  • Executives
  • Managers
  • Team Leaders
  • Digital Marketers
  • Social Media Managers
  • Communications Experts
  • Community Managers

Speakers
avatar for Joe Teo

Joe Teo

Chief Executive Orca, HeyOrca
Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build thriving communities. He’s also a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland.
Sponsors
avatar for HeyOrca

HeyOrca

HeyOrca empowers social media managers to collaborate on content, build community, and report on performance—all in one place.
Friday June 13, 2025 3:30pm - 4:00pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada

4:00pm MDT

Wrap-Up & Closing Remarks
Friday June 13, 2025 4:00pm - 4:10pm MDT
Friday June 13, 2025 4:00pm - 4:10pm MDT
Keynote Hall Telus Convention Centre, Calgary, AB T2G 1B8, Canada
 
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