SocialWest: Grid

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Central Library	Platform Innovation Centre

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HeyOrca Pre-Conference Session - Ticket Required 3:00pm - 5:00pm

The Four Conversations: A New Model for Selling Expertise - Ticket Required 2:30pm - 4:30pm

SocialWest Opening Bash - Ticket Required 5:00pm - 8:00pm

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Breakout 1	Breakout 2	charbar	Headshot Lounge	Keynote Hall	Keynote Hall & Breakout Room	ONE18 EMPIRE

7:45am
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How to Transform Your Brand from Being Ignored t...

Crafting Customer Journeys that Convert Again &...

Rebranding Done Right (and Wrong)

Pocket Production & Storytelling

Digital Empathy: Crafting Customer-Centric Marke...

TBA 11:00am - 11:25am

Overcome The Scarcity Of Earned Media: Make the...

Justifying Budget between Short vs. Long-Term Ca...

Going Beyond First-party Data Collection

The Future of Masculinity in Marketing: Why it M...

SocialWest Dinner Experience - Ticket Required 6:00pm - 9:00pm

Headshots sponsored by Calgary E... 8:30am - 9:00am

Headshots sponsored by Calgary E... 9:00am - 9:30am

Headshots sponsored by Calgary E... 9:30am - 10:00am

Headshots sponsored by Calgary E... 10:00am - 10:30am

Headshots sponsored by Calgary E... 10:30am - 11:00am

Headshots sponsored by Calgary E... 11:00am - 11:30am

Headshots sponsored by Calgary E... 11:30am - 12:00pm

Headshots sponsored by Calgary E... 12:00pm - 12:30pm

Headshots sponsored by Calgary E... 12:30pm - 1:00pm

Headshots sponsored by Calgary E... 1:00pm - 1:30pm

Headshots sponsored by Calgary E... 1:30pm - 2:00pm

Headshots sponsored by Calgary E... 2:30pm - 3:00pm

Headshots sponsored by Calgary E... 3:00pm - 3:30pm

Headshots sponsored by Calgary E... 3:30pm - 4:00pm

Coffee Reception 8:00am - 8:45am

Welcome Remarks

Neil Patel - TBC 9:00am - 9:30am

Digital Domination 9:30am - 10:00am

Finding the sweet spot in MarTec... 10:00am - 10:30am

Inbox Intelligence: From Spammy to Savvy—What Ac...

Conversations Drive Decisions 11:35am - 12:00pm

From Chaos to Conversion: What’s Actually Workin...

Blue Sky Thinking - Building Calgary's Brand

Alchemy of Effectiveness: A Focus On Canada Snea...

Canada's Digital Advertising Lan... 3:00pm - 3:30pm

The New Rules of Marketing —Unlo... 3:30pm - 4:00pm

Wrap-Up & Closing...

Networking Break 10:30am - 10:55am

Transition

Lunch Break 12:00pm - 1:00pm

Transition

Networking Break with Cove Soda

Marriott Rooftop Reception on the ONE18 EMPIRE Patio 4:00pm - 6:00pm

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Breakout 1	Breakout 2	Headshot Lounge	Keynote Hall	Keynote Hall & Breakout Room	ONE18 EMPIRE	The SocialNext Studio

7:45am
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Building a High-Impact Influencer Marketing Stra...

The Call of the Wild 11:35am - 12:00pm

Don't Sweat the Small Stuff 1:00pm - 1:25pm

From Studio to AI Simulation: Why Digital Twins...

Leveraging LinkedIn: How connecting community ca...

Preparing for the Worst: Brand Reputation Manage...

How to Build a Personal Brand That Shines

The Customer Decides Your Value, Not You!

Women in Leadership: Moving Beyond Listening to...

Stop Playing Fair: Master Your Unfair Advantage...

Headshots sponsored by Calgary E... 8:30am - 9:00am

Headshots sponsored by Calgary E... 9:00am - 9:30am

Headshots sponsored by Calgary E... 9:30am - 10:00am

Headshots sponsored by Calgary E... 10:00am - 10:30am

Headshots sponsored by Calgary E... 10:30am - 11:00am

Headshots sponsored by Calgary E... 11:00am - 11:30am

Headshots sponsored by Calgary E... 11:30am - 12:00pm

Headshots sponsored by Calgary E... 12:00pm - 12:30pm

Headshots sponsored by Calgary E... 12:30pm - 1:00pm

Headshots sponsored by Calgary E... 1:00pm - 1:30pm

Headshots sponsored by Calgary E... 1:30pm - 2:00pm

Headshots sponsored by Calgary E... 2:30pm - 3:00pm

Headshots sponsored by Calgary E... 3:00pm - 3:30pm

Headshots sponsored by Calgary E... 3:30pm - 4:00pm

Coffee Reception 8:00am - 8:45am

Welcome Remarks

Breaking the Growth Barrier in S... 9:00am - 9:30am

Enshittification and The Current... 9:30am - 10:00am

LinkedIn TBC 10:00am - 10:30am

PR Nightmares: How A Disaster Can Become Your Be...

AI Can Make Your Marketing Worse (Unless You Kno...

When (and When Not) to Use AI in Your Content St...

Content Beyond Brand Awareness (And Beyond Borin...

Your Feed is Your Vibe: An Inside Look at Social...

A Marketer's Dream: Population S... 3:00pm - 3:30pm

Turn Followers into Advocates th... 3:30pm - 4:00pm

Wrap-Up & Closing...

Networking Break 10:30am - 10:55am

Transition

Lunch Break 12:00pm - 1:00pm

Transition

Networking Break with Annex Ales

SocialWest After Party 8:00pm - 11:30pm

Style as Brand: Dressing with Intention 10:00am - 11:00am

Lights, Camera, Better Content: Mastering Photo and Video 11:00am - 12:00pm

Charity Hackathon: Turning Ugly Food Into a Good Cause 12:00pm - 1:00pm

The Story Booth: Share Your Calgary Story (And Beyond) 1:00pm - 2:00pm